Jack Loechner wrote on MediaPost that the next three year forecast for global ad spend growth is better than the last twenty. The article took a look at a recent study from…
Category: Advertising
Click Fraud? Report Says Bots Made Up To 98% Of Charged Ad Clicks on Google
A paper published by Oxford BioChronometrics SA, which is a company that sells click fraud protection to clients published a report last month concluding that: “Our research found that at best, 88%…
Facebook Reveals Relevance Scores To Improve Ad Quality
Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this:…
Danica Patrick Not Happy That Go Daddy Ad Got Pulled
Webpronews ran a story on Danica Patrick talked about being upset that her Super Bowl ad got pulled, the ad which Michael published when it was first released, broke traffic records for…
Which Brands Got The Biggest Brand Lift From The Super Bowl ? That Little Registrar Named Go Daddy Tops The List
AdWeek published an article that looked at what brands won the Super Bowl. The survey conducted by Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 after. Go…
Wix Wins The Digital Bowl
Merkle/RKG a search and digital marketing agency, released the results of their 2nd Annual Digital Marketing Bowl. The top spots were taken by Wix and Bud Light. Wix was mentioned by CNN…
Marketing Land: Super Bowl Commercials With Hashtags Slipped To 50% In 2015
Marketing Land publised the results of their fourth annual Hashtag Bowl. Half of all commercials run during the Super Bowl carried a hashtag according to the article. Facebook was the most mentioned…