Marketing Land publised the results of their fourth annual Hashtag Bowl. Half of all commercials run during the Super Bowl carried a hashtag according to the article. Facebook was the most mentioned social media network edging out Twitter, 4 to 3. For those interested they listed every ad and the order in which they ran.
From the article:
Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from the record 57% during the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse.
The Count & Facebook’s Second Win
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Hashtags: 28 total, 50% of ads overall
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Facebook: 4 total, 7.1% of ads overall
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Twitter: 3 total, 5.3% of ads overall
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Snapchat: 1 total, 1.8% of ads overall
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URLs: 25 total, 44.6% of ads overall
Read the full article on Marketing Land
Completely different from last year. IIRC, last year Mike made a post about how hashtags stole the show.
From a pure domainers view, the two commercials that stood out to me were Wix d0t com (more effective than Godaddy IMO) and the BMW one with Couric and Bryant Gumbel asking what is “com” and how does the internet work, back in 1994. That was a crazy, and very telling ,blast from the past 🙂
Why did they use bmwusa.com instead of simply bmw.com? These days websites are location aware and can show you the right page depending on where you are now.
Marketing awareness.
If you come from BMW.com that doesn’t indicate you did so due to the ad. Come via BMWUSA.com and if that domain sees as increase in traffic it is easier to attribute to the marketing campaign so they can better evaluate expensive to benefit ratio