Marketing Land publised the results of their fourth annual Hashtag Bowl. Half of all commercials run during the Super Bowl carried a hashtag according to the article. Facebook was the most mentioned social media network edging out Twitter, 4 to 3. For those interested they listed every ad and the order in which they ran.
From the article:
Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from the record 57% during the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse.
The Count & Facebook’s Second Win
Hashtags: 28 total, 50% of ads overall
Facebook: 4 total, 7.1% of ads overall
Twitter: 3 total, 5.3% of ads overall
Snapchat: 1 total, 1.8% of ads overall
URLs: 25 total, 44.6% of ads overall
Read the full article on Marketing Land