Google released its Better Ads Report 2015 and Mike O’Brien at Clickz.com brokedown the report. It seems that Google blocked 780 million bad ads in 2015. From ClickZ: Some of the main perpetrators include:…
Category: Advertising
Report: Ad Fraud to cost advertisers $7.2 Billion in 2016
Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded…
Digital media is on track to overtake television
Barron’s took a look at advertising for 2016, while 2016 is projected to be stronger than 2015 it could come in below initial expectations. Traditional ad sales are continuing to move lower…
U.K. advertisers Looking for a Universal definition for Ad Fraud
With a recent study by Integral Ad Science, claiming bot traffic cost advertisers as much as £277m a year in the UK alone, with 12.2 per cent of all ad impressions there…
Mobile Advertising Prospects Take A Hit – Adblocking is coming to the iPhone with iOS 9
Mobile Advertising has been a hot topic for the last couple years, back in April there was an article by Business Insider titled, “Mobile is growing faster than all other ad formats.”…
A Second German Court Rules AdBlock Software is not illegal
In April we wrote about a German court upholding the rights to block ads, now a second German court has come out and ruled the same way. German publishers seem to be…
German Court Rules in Favor of AdBlock Plus
A German Court has determined AdBlock Plus is not illegal. AdBlock Plus – which is owned by the Cologne-based firm Eyeo – faces three separate but related cases involving the media groups,…