On Jan. 31 Buy.com is changing its name to Rakuten.com No its not April’s fools day. In May 2010 a Japanese company Rakuten bought Buy.com for $250 million. Now that…
Category: Advertising
Marchex Study Rips Mobile Display Ads: They Cost Too Much & Results Are Poor
Marchex (MCHX) release an in-depth study entitled: The Downside of Mobile Display Advertising; How Performance Advertiser Lose Big On Banners” “This study, investigates the effectiveness of mobile display advertising at generating high…