“Our research found that at best, 88% of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98% were from bots on the Google ad platform”
The company said it set up pages as follows:
How the research was conducted
In order to limit the level of non ad-platform bot activity being recorded, individual web pages were created specically as the click target for the ad, one per ad platform.
HTTP GET logging software was enabled for each of these web pages, recording each HTTP GET request that was made to the web server.
“The advertising platforms used were Google, Yahoo, LinkedIn and Facebook.
“The ad-click budget allocated was around $100 (GBP) per platform, which was the maximum lifetime budget for the ad campaign and was used as fast as possible on each platform.”
You can read the details of exactly how the study was performed but the bottom line the company says is that “there were no instances where we were not charged for an ad-click that was made by any type of bot.