Vanessa Fox wrote piece on MarketingLand.com that took a look at the Super Bowl of Search. In the article she started out with how long they have been covering the Super Bowl ads and their correlation to search. "It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching." From the article: So what can we … [Read more...]
Go Daddy BodyBuilder Ad Needed To Hit The Weights Harder
Go Daddy and their Super Bowl ad did not fare too well on Sunday. According to the Admeter on USA Today the bodybuilder ad finished in the bottom five. Dreamworks Need For Speed 1 4.34 GoDaddy Bodybuilder 4 4.04 Sprint Family Plan 3 3.96 Subway Crunch Time 2 3.91 Bud Light Cool Twist 2 3.89 Whas11.com reported that the ad was the lowest rated … [Read more...]
Who Does Search Arbitrage Benefit ?
Dan Monarko of Flying Cork Media took a look at the practice of search arbitrage, who it benefits and what they do to protect their clients. Search Arbitrage is the practice of purchasing a keyword on one search engine (i.e. Google) while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same or similar more expensive term and profiting from the price … [Read more...]
Sandwich.co Sells For 18K After The .Com Sells For $137,500
The domain name sandwich.co sold on Sedo today for $18,000 USD. Yahoo sold the domain name Sandwich.com for $137,500 back in November 2013 also on Sedo. The buyer of Sandwich.co is Sandwich Company of Los Angeles, California. The buyer of Sandwich.com seems to be a different party. The purchase price of the .co is over 13% of the .com. Congrats to the buyer and seller. … [Read more...]
Go Daddy Auctions January Market Report led by Spokes.com
Go Daddy Auctions Market Report January 2014 Go Daddy sold 4386 less domains in January vs the previous month. In total there were 35, 209 sales in January vs 39,595 in December. Last January Go Daddy sold 35,156 in January. The top sale was spokes.com at $40,000 currently resolving to a parked page and was registered in 1995. As usual Online was the most popular keyword, this has been a … [Read more...]
Domain Investors: Registrar Easy-Domains.co.uk Doesn’t Like You
In a press release issued today by domain name registrar Easy-Domains.co.uk, entitled "The new gLTDs mean a new Internet" (yes the title is wrong and should have been gTLD's) which talk about the new domain extension, the registrar throws domain investors under the bus. The press release starts off: "If you run a business or organisation (SIC) online, you will recognise (SIC) the feeling … [Read more...]
Super Bowl Ad Winners; Twitter Hash Tags: Losers Domain Names, Facebook
As most of you, I just finished watching the Seattle blowout tonight in the Super Bowl and on the advertising front I'm going to declare Twitter Hash Tags the big winner and domain names and Facebook as the big losers. No matter what television commercials you loved or hated you had to notice the lack of domain names, the total absence of Facebook URL's and the overwhelming amount of … [Read more...]