In a press release issued today by domain name registrar Easy-Domains.co.uk, entitled “The new gLTDs mean a new Internet” (yes the title is wrong and should have been gTLD’s) which talk about the new domain extension, the registrar throws domain investors under the bus.
The press release starts off:
“If you run a business or organisation (SIC) online, you will recognise (SIC) the feeling you get when someone else has snapped up the domain name you need. This is especially true if you already have an established offline business, and are finally making the leap into the online world. You may find that you pick the domain name you need and then choose a .com ‘string’ after it, assuming that all will be well.””
“”In recent months however, the market has become so saturated that it has become nigh on impossible to get the exact domain you need. It has been established wisdom for years now that unless you ‘have a .com’ you’re not going to achieve that vital online communication with your customers. But what happens if the .com you need is simply not available?””
Well the .com extension hasn’t gone through any tremendous`growth in the past months so that’s an incorrect statement. Moreover if its been “established wisdom for years now that unless you ‘have a .com’ you’re not going to achieve that vital online communication with your customers” what changed that? The fact that there are now more domain names that most people have never heard of?
As for their feelings on domainers here is what Easy-Domains.co.uk had to say:
“Perhaps the biggest winners here are the businesses that wish to stand out online. Having a domain name that truly reflects what you do, and is also new and unique, means that you gain an extra step ahead of the competition.”
“It’s a healthy move, and one that should ensure the Internet continues to be an exciting, and more inclusive space. ”
“And frankly, we will be glad to see the back of those domain name traders who snap everything up even before we think of our next big idea.”
Of course we know that “domain traders” are the most likely going to be buyers of new gTLD’s as they already understand and know about the new gTLD’s and therefore Easy-Domains.co.uk can look forward to seeing our front’s again.