As most of you, I just finished watching the Seattle blowout tonight in the Super Bowl and on the advertising front I’m going to declare Twitter Hash Tags the big winner and domain names and Facebook as the big losers.
No matter what television commercials you loved or hated you had to notice the lack of domain names, the total absence of Facebook URL’s and the overwhelming amount of commercials which had a Tweeter Hash tag as its go to point of reference.
Even Godaddy, which sells domain name names, commercial didn’t have a URL/Domain name in its ad or its Facebook page but the hash tag #itsgotime on its commercial.
Speaking of Godaddy’s Ad, as I said in the DomainDherpa.com show, I think it was ineffective, unmemorable and if you never heard of Godaddy before you would have no idea from the Ad what the company did, what it was selling or have any idea of where you would go other than the Twitter handle to see anything about the company or the products they sell.
I would say as an unscientific study, a huge percentage of Super Bowl television commercials did not have a domain name, a URL’s or a Facebook page that it referenced but almost every commercial had a Twitter Hash Tag.
Budweiser commercials ended not with a domain name like Budweiser.com but the hash tag #bestbuds
This is not a discussion about new gTLD’s or .Com’s
Domain names lost
and Facebook pages were a no show
Congrats to Seattle who kicked some serious butt, my man Percy Harvin who finally got into a game to show what he can do and Peyton who is still choking it up some 20 years after he lost 4 of 4 games to the Gators in College.