• Home
  • About Us
  • Contact
  • Advertise
  • Awards
  • Privacy Policy
  • Twitter
  • Facebook
  • RSS
TheDomains.com

Report: Ad Fraud to cost advertisers $7.2 Billion in 2016

January 22, 2016 by Raymond Hackney

Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies.

The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016.

The report breaks things down by media buys and what percentage are bots. The article goes on to look at ways advertisers can fight ad fraud.

From the article:

Released yesterday, The 2015 Bot Baseline Report estimates that advertisers around the world will lose $7.2 billion in 2016, as a result of fraudulent impressions. That number is relatively the same from last year, just a little higher to account for an increase in digital spend.

botrates-20142015

“The staggering financial losses and the lack of real, tangible progress at mitigating fraud highlights the importance of the industry’s Trustworthy Accountability Group (TAG) in fighting this war. It also underscores the need for the entire marketing ecosystem to manage their media investments with far greater discipline and control against a backdrop of increasingly sophisticated fraudsters,” says Bob Liodice, president and chief executive (CEO) of the ANA.

Filed Under: Advertising

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

« Live Tweeting During NameJet.com Extended Auction from Namescon
CENTR Reports There Are 311.5 Million Domains In The World »

Comments

  1. Ryan says

    January 22, 2016 at 12:41 pm

    Chalk it up as the cost of doing business, not like PPC rates are rocking the charts, how much did it make them compared to traditional ads… glass half full side of things

  2. 168 says

    January 22, 2016 at 3:15 pm

    This is an area that I believe the new gen tld’s and large Corp extensions will make a difference. More internal controls, specific targeted campaigns , less reliance on mega platforms bots target.

  3. Steve says

    January 22, 2016 at 7:12 pm

    The companies serving the ads certainly don’t appear to mind. I think one report suggested over 97% of ad clicks were bots, not real eyeballs. Gargoogles fortune was/is made from bots. I always wondered if they were the ones creating the bots? Or a division of them???

    Similar to the garbage food manufacturers consider “food”. Their other division is the medical/health company selling you the cure to your problem. Nasty, nasty stuff. If it comes in a box, run, run for your life!!!

  4. Steve says

    January 22, 2016 at 7:15 pm

    Can you say “class action”? Way, way overdue.


Recent Articles

  • Dofo.com now forwards to DeepInfo.com
  • NamesCon Auction submissions are now open
  • Sedo weekly domain name sales led by TopHotels.com

Recent Comments

  • Ben on Jimmy Wales co-founder of Wikipedia to be in person at NamesCon
  • John's Web on Jimmy Wales co-founder of Wikipedia to be in person at NamesCon
  • Perfectname.com Sales on Sedo weekly domain name sales led by Giveaway.com
  • AbdulBasit Makrani on Sedo weekly domain name sales led by Giveaway.com
  • Baird on GoDaddy Launches Payable Domains

Categories

Archives

Copyright ©2022 TheDomains.com — Published by Worldwide Media, Inc. — Site by Nuts and Bolts Media