For many Google dominates plenty, voice search looks like it might be the next place for Google to plant their flag. In an article on SearchEngineLand.com a recent study showed that Google Assistant bested Apple’s Siri and Amazon’s Alexa.
From the article:
Google Assistant the best performer, but Siri and Alexa did well. The study found, “Google Assistant was once again the best performer, correctly answering 93% and correctly understanding all 800 questions. Siri was next, answering 83% correctly and only misunderstanding two questions. Alexa correctly answered 80% and only misunderstood one.”
The article concluded with the following, ” Ultimately Google Assistant is in the strongest position and will likely become the dominant voice assistant, with corresponding advertising and commerce implications for marketers and brands. An open question is whether or how much voice will eventually supplant traditional search on mobile devices. “