Search Engine Roundtable published a very detailed article on the news that the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. The author mentioned that Google will obviously appeal the decision, which will have this stuck in courts for years. A break up is probably the most strict outcomes of this ruling that … [Read more...]
Google calls for halting use of WHOIS for TLS domain verifications
ArsTechnica.com reported that Google wants to stop using of WHOIS for TLS domain verifications. From the article: Certificate authorities and browser makers are planning to end the use of WHOIS data verifying domain ownership following a report that demonstrated how threat actors could abuse the process to obtain fraudulently issued TLS certificates. TLS certificates are the cryptographic … [Read more...]
Google loses antitrust case related to online search
Google has lost a major antitrust case that centered around search. They of course will appeal this decision but it's certainly an eye opener to see just how much they paid Apple to be the default search on all their platforms. In a time where publishers have watched their adsense revenue shrink, there was plenty of money going round and round. According to TechCrunch Google spent $26 billion … [Read more...]
Google gives some insights on using Google Trends
A lot of domain investors use Google Trends as a way to help research or validate their research on prospective purchases and hand registrations. Google recently released a video that is worth watching. In addition Roger Montti over at Search Engine Journal did a good breakdown on the data and what is most valuable. Roger writes: in my opinion one of the most useful offerings is the … [Read more...]
Google adds Expired Domains Abuse to their report spam tools
Weeks ago Google came out and addressed the topic of expired domain names. On their blog "TheKeyword" they wrote: Expired domain abuse Occasionally, expired domains are purchased and repurposed with the primary intention of boosting search ranking of low-quality or unoriginal content. This can mislead users into thinking the new content is part of the older site, which may not be the case. … [Read more...]
The Internet is not loving Google’s Ai overviews
BBC.com published an interesting article on Google using AI overviews to impact search. Along with changes to their algorithm many small to mid sized content websites are feeling the pinch. One of the beneficiaries seems to be Reddit. From the article: SEMrush data shows that other user-generated sites such as Quora and Instagram saw similarly astronomical rises, and there were … [Read more...]
Are links no longer important to Google?
Roger Montti published an article on SearchEngineJournal.com that discussed whether links were still important to Google when it came to search engine ranking. Apparently Google's Gary Illyse was at a search conference in Bulgaria and stated, "We need very few links to rank pages… Over the years we’ve made links less important." He also tweeted out confirmation that he did indeed say that, … [Read more...]