.App is a new gTLD domain extension which Google (GOOG) paid $25 Million for in a ICANN auction. .APP closed the Sunrise period that was open to trademark holders with over 3,000 registration.
.App went into day 1 of the Early Access Program (EAP) on Tuesday allowing early registration of domains for a one time extra fee. Fees as always very by registrar but day 1 pricing was around $12,000 for the EAP fee plus the cost of the domain.
Day 2 EAP dropped to over $3K plus the cost of the domain.
According to the zone file for .App there were 92 registrations on day 1 of EAP which is over $900,000 plus the cost of the domains. Many of the better generic domains I checked on including one letter domains were priced over $2K for registration and renew at that same price every year which is in addition to the EAP fee
Day 2 the zone file as of noon today reflects 266 registrations, but I know its not complete because one of the domains I applied for on day 2, which I didn’t get, is still not in the zone file.
270 registrations at $3K EAP is over $800,000 plus the registration fees.
Day 3 of EAP started at Noon EST today
For the record none of these were registered by myself or Worldwide Media
Here are the more interesting day one registrations:
a.app
active.app
aspen.app
atd.app
bike.app
bitcoin.app
block.app
casino.app
cc.app
d.app
diet.app
eth.app
guest.app
honey.app
hotel.app
insure.app
messages.app
music.app
park.app
premiere.app
q.app
se.app
sex.app
shop.app
slack.app
stash.app
store.app
t.app
tax.app
tread.app
tv.app
u.app
vpn.app
Here are the more interesting domain registrations from day 2:
101.app
360.app
401k.app
529.app
58.app
618.app
88.app
999.app
af.app
air.app
alarm.app
alpha.app
baby.app
bank.app
best.app
bet.app
bf.app
bookkeeping.app
btc.app
c.app
camera.app
chat.app
church.app
circle.app
coin.app
coins.app
coupon.app
creditcard.app
crypto.app
cue.app
current.app
cute.app
cv.app
dating.app
dj.app
doctor.app
download.app
drop.app
e.app
email.app
esports.app
ethereum.app
event.app
ex.app
f.app
flow.app
fly.app
fn.app
football.app
freight.app
fund.app
gay.app
geek.app
getyour.app
give.app
giving.app
got.app
guru.app
h.app
homes.app
hotels.app
in.app
inbox.app
insurance.app
internet.app
invoice.app
jot.app
joy.app
keto.app
la.app
leadership.app
line.app
loan.app
loans.app
london.app
lottery.app
madrid.app
mail.app
makeup.app
map.app
matrimony.app
mc.app
menu.app
mortgage.app
mt.app
news.app
nz.app
ok.app
one.app
paris.app
parking.app
payments.app
photos.app
pick.app
picture.app
pizza.app
poker.app
price.app
resume.app
retail.app
rf.app
ride.app
safe.app
save.app
scout.app
secure.app
shift.app
signs.app
snap.app
soccer.app
speak.app
sports.app
stage.app
stocks.app
sure.app
taxi.app
text.app
ticket.app
tickets.app
trade.app
transit.app
travel.app
vault.app
videos.app
wallet.app
weather.app
weed.app
wm.app
work.app
x.app
yellow.app
yoga.app
yx.app
z.app
zx.app
Yes, I picked up some. I should have purchased crypto.app which was available, I thought about it, and the next day it was “adios”.
One caveat: I’ve owned ____app.com for many of the .app domains that are selling for 2000 USD with 2000 renewals, and I’ve had few offers in over 10 years. I did sell several ____ app.com domains, but none higher than 20 K.
Who knows? This one, and .web are my favorites, but you never know. 100% of my sales are to end-users. My last sale to a domain investor — 2011.
Thanks for the list…Good to see you writing again MB.
I just ponied up on .app…..Privacy(dot)app..
Mike is on a once every six months schedule.
Thanks..You do a great job Raymond!
Thanks Aaron
i wouldn’t use .app without the matching ____app.com, or risk bleeding of traffic, email, etc
can’t go wrong with the cheap renewal of ____app.com and the security that comes with .com over a premium .app with high renewal fees and no certainty
a non-premium .app is better, but again, i’d want the matching ____app.com for redirection or else risk data loss
You mention “security”. That is why .app is the most secure extension. It runs only on HTTPS, unlike .com… This extension was built with security being a priority, unlike .com…Not to mention web apps is a very fast growing segment of internet development.
Who cares, you can put a free SSL on anything. It is another .mobi.
LOL
>> Who cares, you can put a free SSL on anything.
exactly
>> It is another .mobi.
it’s worse because it’s owned by google 🙂
but seriously, with google the monopolist pushing it, .app will likely dethrone .io/.co/etc as the likely new preferred .com alternative, with .org still used for relevant orgs
>> .app is the most secure extension
.com is the most universal extension
an .app may have ssl, but it’ll still bleed traffic and potential sensitive email/etc to the .com equivalent
many web sites, usually without submission forms, don’t even require SSL and for the ones that do, SSL is of course readily available as snoopy mentioned above
>> web apps is a very fast growing segment of internet development
all web sites can become progressive web apps with a tiny bit of code, no .app needed
speaking of which, progressive web apps have the potential to further disrupt the downloadable app paradigm presently dominated by in part by monopolists like google
google’s play for .app makes total sense given their downloadable app store model is in jeopardy
support google’s effort to retain monopolistic power with .app, or just use a .com for your web app and leave google out of it, your call
regardless, my advice based on experience to anyone that’s developing a .app without the matching .com, at least also secure the _____app.com!
just some opinions from a developer that’s also bought/sold domains since the mid 90s
cheers
I don’t disagree with a thing you said. However, I feel that clients (average internet user) will end up embracing .app due to the security issues being pushed by the big G…. Of course, I am biased now that I paid a chunk for one. Thank you for the conversation and best to you!
Well, I guess I’ll be receiving a refund for two of the .app’s I pre-registered for. I expect to see more ‘jokes on you, someone got your desired name articles.’ DAMM-IT TO HELL!!! There needs to be a petition to bring back the days of “first come first serve” or whatever the heck it is.
Even keywordapp.com domains aren’t overly strong, Google has paid way too much for the string and has missed the peak by 2 years.
I do feel like they waited long, I mean I made keywordapp.com sales in 2014-2016 and have wondered if lately I should pick up some names keywordapp.com but wondered why someone allowed them to drop and no one else snapped them up. I could have picked up gamblerapp.com for $15 and then figured ehh, it’s not great but back when keywordapp.com was stronger it would sell for a decent profit.
They need to get away from the premium renewal fee, what happened to “Do no evil”
They paid a lot for .app now I know Google has spent more on other projects and scrapped them, but this something consumer facing that you are charging good money for, it’s one thing to shudder a product you gave me for free, it’s another thing when I am paying $2,000 a year.
So I do believe they will keep this extension running and market the hell out of it, $25 million is not the same to Google as it is to say an organization like .Club. They don’t need it to be successful, it will be interesting to see how this extension plays out. It would not surprise me to see strong uptake for the non premium, brandable names at least for the first couple years.
It’s not doing evil, the premium price is preventing evil if you ask me. Preventing domainnamesales.com getting all of the good names and hogging them for a really ridiculous price just cause they have the leverage to do it.
Premium renewals are pure evil, I have dealt with them with .tv way before most here had their first domain registration.
Just another .dumb gtld. Can someone please wake me up when the new gtlds have all gone bust? Shouldn’t take too much longer since they all .suck.
I believe these .app domains could have value if you’re an app developer. But I’m not sure about aftermarket salel value. Of course, certain key words — especially crypto, coin, blockchain, BTC, sex, casino, bet, etc — seem to fetch nice prices in most extensions.
I still like .app, maybe because I used to develop a lot of apps. .
But .com is and always will be the gold standard.
I purchased a few .app domains, and was informed today one of the app domains I purchased had been put in another tier — and belonged to someone else. I’m not sure what happened — they reimbursed me. Maybe it’s just as well. I prefer .com domains anyway.
I have Dubai.app & Boxing.app
I have some 2-words .app domains,but godaddy’s appraisal says it is less than $1,000 ,haha