Google finally acquired a domain name you thought it would have gotten well before its run on buying Alphabet domains, Alphabetinc.com.
As we have been reporting Google since launching abc.xyz as the website for its holding company Alphabet, Inc has been acquiring all letter of the Alphabet they could get and now owns 20 of the possible 26 (actually 25 domains since a.com is reserved by IANA/ICANN).
As we known Alphabet.com is owned by BMW which still has shown no indication it is willing to sell the domain.
Alphabetinc.com arguable should have been one of the first domain names Google acquired (even before the announcement) as it matches the name of its company.
The domain was first registered on of January 27, 2013 by a Jon Shuruk of La Mesa, California.
The domain may have expired on January 27, 2015 as shortly there after New Ventures Services was showing as the owner of the domain a short time before it went into privacy at Godaddy where it remained until December 30th when the domain moved over to Google under the brand protection company and domain registrar MarkMonitor.com
Jamie covered New Ventures Services on his own blog at DotWeekly.com back in August 2014
New Ventures Services website is located here.
A mini cooper gets it’s wings every time Google registers an alphabet domain name. Google made a mistake of renaming their company alphabet before buying the .com
Everyone knows this is a stupid mistake, and they thought they could get away with it because they are Google. Well, looks like Google is on the outs.
And most likely will be renaming back to Google by next year.
No way… Alphabet will be the biggest company (bigger than google)
How many of the new TLD’s did they register?
Google is a subsidiary of Alphabet, Inc.
Google is a reverse global ATM machine that receives more money per minute than any other company on Earth.
Google had to create more transparency after questions arose about its ability to throw billions at projects (Motorola, Google Glass, Deep Mind, etc) – hency serparating the cash cow (Google) from the Moonshots which will fall under Alphabet, Inc and which Larry Page and Sergey Brin can manage from home, their yachts, as they do not like to give interviews, visiit the Googleplex every day, or run a boring “ad business” that makes $milllions per hour.
The creation & structuring of Alphabet, Inc has been modelled after Berkshire Hathaway, Buffet’s holding company,
With the acquiistion and/or picking up of AlphabetInc.com, there’s probably no reason to pick up or acquire Alphabet.com, at least for now.
The bad news or good news (depending on your POV)
.xyz will not be supplanting .com, contrary to the irrational exuberance displayed by its evangelists and leader
maybe the plan is to just buy out BMW, use the brand to make electric driverless cars, and oh, hey, it comes with an Alphabet domain name too! Note: tongue is only half in cheek.. sometimes when you acquire a company you get some nice digital assets along with it, like when Jupiter media got acquired for $96m and oh hey, they just happened to own Photos.com. Or when Amazon acquired Zappos for 928m and got Clothing.com along with it (zappos had purchased the domain clothing.com for $4.9m). Or when Amazon acquired Diapers.com for $550m and got Soap.com along with it.
One thing that always amazes me, is how cheap domains really, even when they sell for millions, in comparison to the power and potential success of the digital brands that can be built on them. It would be smart to consider not only $$ but equity when selling a domain brand that has such huge potential. Which is exactly what the seller of Mint.com did. and owned a piece of a company that in no time got acquired for $170 million. How much was the digital brand a part of that success? A huge part I would expect.
So far the king of the hill would have been Uber.com (had they not cashed in their shares early on). Which UMG got 2% equity in Uber for selling them the name. Which today, that equity share would be worth approximately $1.2 billion. Just for the domain. Think before you sell for what seems like a nice big offer. Sometimes you may be leaving a lot on the table.
ok first correction! Zappos owned Clothes.com when acquired by Amazon. Clothes.com redirects to Zappos currently
Google wants to acquired all kinds of letters of alphabets. Such dictionary words & leters for their business. So continue monopolizing letters of alphabets and such. Billion dollars company; so if you own similar and Google wants your item, don’t settle for less. Price your item plus 10 or 30% equity.
I own Alphabetext.com & Utilitext.com and I wouldn’t settle for less and I will fight to death who will steal these names from me!!
correction, it was clothes.com
Awesome info and great comment by Steve.
“Google is a reverse global ATM machine that receives more money per minute than any other company on Earth.”
Really helps you understand just how monstrous Google is. Even though I do believe that .com will remain supreme the abc.xyz was a very clever approach to establish their alphabet concept. I am looking forward to seeing how it all develops and what will be their next move.
– Will
excuse all my typos above.
Too much champagne last nite., or maybe not enough coffee today.
Happy 2016!
Correction. It was Clothes.com that Zappos owned and had acquired prior to getting acquired themselves by Amazon.
Next round for gtlds, expect Google to acquire .alphabet
the dot com, will still be stronger than new TDN. Dot com is shorter extension and are more likes and regonized globally… Just opinion.
I expect Google to buy the dictionary and redefine words. Happy New Year
Expect quite a bit to change especially after Google App Streaming goes full throttle. No longer will you have to open and close one app, as click Facebook, and go to Google Maps or SnapChat —
I know many people consider apps to be obstacles to domains, but I don’t see this. These apps still need great names/domains.
We’ll see how this year plays out. If I recall, 2015 started with a bang: Michael’s 345.com and Rick’s Porno.com sales, the launch of many GTLDs, the abc.xyz story, and the soaring market of LLL & NNN in China.
Where it will go in 2016? I wouldn’t dare to guess. Let’s leave that to the ecperts.
the namescon auction is sure to light up 2016 in January I’m betting!
I’m sure this is not the end of these Alphabet stories.
If they start manufacturing alphabet soup next, it might have gone too far.
Well, if they beat out the other soup companies, I guess they’d be considered a monopoly.
Cloud Service Provider will soon become Alphabet Service Provider.
I don’t get why anybody thinks it’s so crucial for Google (sorry, Alphabet!) to own Alphabet.com
Alphabet, Inc. is not a customer-facing entity, it’s merely a holding company for the diverse and large consumer business operations, which absolutely nobody will ever have any direct online dealings with or have cause to interact with.
If they had renamed their original and most famous product – their search engine – from Google to Alphabet, and did so using the domain name Abc.xyz then OF COURSE it would be an absolute disaster to do so without also owning Alphabet.com.
They simply would have to own Alphabet.com, I could understand the argument in that scenario, but seriously, why is everybody hung up on this issue of how disastrous and/or reckless they were to launch a holding company called Alphabet without owning the corresponding .com?
Alphabet, Inc. is not a company most people will even know exists, let alone anybody will wish to visit online!
I can see abcalphabet.com is acquired by Google
αβγδεζηθικλμνξοπρστυφχψω and αβ are taken (both COM and XYZ).