WebpageFX.com did a nice infograph of the 100 most expensive cost per click advertising keywords in 2015 and they range from $670.44 down to $273.33. I have parked a fair amount of domain names in my life and never had a 3 figure click payout but I also do not have that many “legal” domain names and relating keywords but 78% of the 100 most expensive keywords are in the legal vertical according to the article.
The article also states that “three out of every four people looking for attorneys use online resources, and one out of three people in the US will seek legal counsel in their lifetime.”
The most expensive term, is “San Antonio car wreck attorney” at $670.44 per click
SanAntonioCarWreckAttorney.com was registered July 31, 2015 by a Joseph Stucki, parked and hoping to make some of that $670.44 off of Google and the Attorney’s paying out the cash per click! Smart man Joseph! Get that domain ranking and sell the leads!
Chris Zook wrote the story on WebpageFX.com on July 30, 2015 to note, so Joseph may have read the article?
Another interesting note, the WebpageFX.com story did not mention “domain” or “domain name” once in the article. The last time I checked, domain names are what allow individuals/companies an avenue to avoid paying those insane CPC costs and rank naturally… so that drove me to write this article and it just shows you that everybody looks at things differently. A domain investor takes in data and instantly thinks “domain name” whois query, registrar… etc. This is something that drives the value of domain names that many often overlook.
After the legal keywords, the remaining categories followed were: water damage, insurance, drug/alcohol, online education and business services according to the article.
Online education and its matching domain name (also known as a “category killer”) was recently sold in 2015 by Quinstreet Inc. according to whois records and I found it interesting in the article that states “Online education is a huge cash crop for colleges and universities. University of Massachusetts’ online program generates $78 million in revenue alone. And still, that’s just one small piece of the entire online education industry, which is predicted to top out at $107 billion this year.”
$107 Billion dollar industry. Nice! One school rolling in $78 Million in revenue. Nice!
If your wondering Online.education is reserved by the registry Donuts.
CPC is one thing but the people/companies paying the ad cost have to be making it as well. Add in huge ad savings by owning specific matching domain names (no limit to how many you can own, use and have) and it amazes me that the most expensive keyword was available to register by anybody the day the article was published!
You can checkout the infograph for the 100 most expensive keywords for 2015 by clicking that link.
To note, since it is an “infograph” it’s a picture, so all keyword sets are in a “picture” and not a list.
I did not check the whole list personally to see how many domains were available/registered but I did randomly check about 20 keyword sets as .com domain names and of the 20 that I checked, 3 matching .com domain names were available to register. So in general, no all matching terms are registered as domain names.