Last week when the .CO registry announced it has surpassed 1 Million domain name registrations it teased that there would be a major announcement coming today from Overstock, and as we guessed on our post at the time, Overstock.com officially announced today that it is going to start transitioning the changing of its name from Overstock.com to O.Co starting with the stadium naming deal of the home of The Oakland Raiders and The Oakland A’s.
According to AdAge.com, the change will be reflected today as a new sign will be installed at the home of the Oakland Raiders and Oakland Athletics and it it will read:
O.co Coliseum.
The first event in the new O.Co stadium is a U2 Concert tomorrow night.
Yes U2 is going to rock the O.Co.
The next highly visible change is if you go to Overstock.com today you will see that the website logo has also changed:
“O.co, also known as Overstock.com”
Before today the site said :Overstock.com also known as O.co.:
TV ads will begin to reflect the change to O.co after Father’s Day.
“O.co will keep on emerging as our brand,” he said. “It’s been a gradual transition. We didn’t want to risk throwing out the brand equity we’ve built with Overstock.com. … I think if it all works really nicely, you’ll just see Overstock.com fade away and O.co take its place.”
Overstock President Jonathon Johnson likened the change to when Kentucky Fried Chicken changed its name to KFC. “Our business has changed. We used to be a pure liquidator and our product was all overstock.
“We’ve been known for a long time as the O. TV commercials back in 2004 used ‘It’s all about the O.'”
The company said O.co as a brand name also works better globally, whereas the word “overstock” is sometimes difficult to translate. While Overstock has what Mr. Johnson called a “nascent” global footprint, he said it plans to grow significantly and begin to build “in-country” presence overseas.
The company says that 20% of its customers are going directly to the O.co homepage vs. Overstock.com.
UPDATE: The official press release is now out on the Stadium
This is big news for .CO
that is all?? I thought it would be something big.
obviously the stats, the numbers, the metrics are in
and their deep analysis shows that O.Co was superior than the .com
As I have said
.Co is your new King
Upgrade NOW your .com to .co
before you will be required to.
Many companies are already doing this.
One less key stock means a hell of a lot when you consider all the internal links and the needless time to download that extra needless letter ‘M’
reserve and upgrade now to .co lest you get left behind.
O.Co stadium alone is going to
spawn 10,000 new .Co company corporation commercial sites.
The massive upgrade process has begun.
Microsoft needs to rename themselves as
M.Co
Apple
A.Co , opps Amazon already usurped that so
I.Co would have to do
Disney
D.Co
I was on the telephone last night with Microsoft tech support and the mother **** lady kept saying go to
windowslivehelp.com
are you fricken kidding me. I forgot it as soon as she said it.
how about just, go to
W.Co or H.Co
you get the point.
the bottom line is that
LLL.Co is worth more than LLL.com
it is simple logic and mathematics.
Someone out there YELL the king’s got no clothes
$350,000 for the domain now looks cheap.
@Cline Enough man…
Enough, are you kidding me!!!
I have to go to work, but I will be back later
It is redemption time.
I want names, endless apologies, grovel at my feet type of comments when I get back,
otherwise, you will be named later in my comments.
You will be dealt with you when I come back.
@Mr. Cline
“I have to go to work, but I will be back later”
Is it a promise or a threat? 😀
Seriously, calm down man…
BTW here’s the logo:
overstock.com/oakland
This fantastic news for .CO investors has even changed the peoples thouts who did not believe in .CO . . Co is becoming very sucessful as we speake with a billion $ company changing its name to O.CO right now personaly i still think its a great time to invest in one word .CO domains the valuation will rocket up in the next 3 to 5 years 10 x or even 20 x.
someone should get fired for this kind of stupidity…you dont dump hundreds of millions of dollars in marketing to build a brand and then try to get cute…this is beyond the novelty of the .co extensions, its great to have short names, easy to navigate urls, but this is simply dumb for a company that is already established, I dont see any upside to this outside of the domain community and speculative 1 letter .co holders
well, I have to give it to the .co people. They sure do know how to market an extension. Still doesn’t do anything for the .co extension as a whole though. Maybe for single letter.Cos .com is still the extension of the masses.
I am texting:
“We’ll meet you at the O.CO stadium”
see how simplified it gets.
LLL.CO ‘s are worth $5,000 – $20,000 this is now indisputable
Joe
Thanks for the pic, just put it on the blog
A. .Co will gain popularity/momentum and climb up the TLD charts
B. Nothing of real effect will happen and these big news will pretty much only be big around here
C. Overstock.com is making what may turn out to be a fatal mistake and will stop branding using the o.co name
I don’t think it’s A with 95+ Million .com domains and 2nd place at under 14million (.net).
If it is either B or C these fantastic news won’t be as fantastic learning it went more like a bad experiment.
How many of the .co registrant are aware it is Colombia’s ccTLD?
Depending on the terms of the agreement between Overstock.com and the .co registry possibly can do a better job explaining what is the motive behind this decision or is it really as mentioned above plain stupidity.
Some people still haven’t learned their lesson.
It reminds me of Moses when he warned one after another and the Soloman king kept ignoring the obvious
one after another.
Fantastic news! Well done to all .co domainers!
The facts are all there in the blog post. Overstock started to part ways with its Overstock.com brand in 2004 with the O commercials. At that time, and still today, the domain o.com was not available. And by available, I don’t mean taken by someone else : o.com is reserved.
As a result, Overstock never had the choice between .com and .co, it just went with the closest thing to o.com, and that’s o.co apparently.
M
I don’t think there is any “agreement” between the .Co registry and Overstock other than the sale of the domain.
The .Co registry sold the domain, Overstock bought it for an agreed upon price and all of Overstock’s moves since is 100% Overstock’s decision
It’s amazing how polarizing the .CO subject can be. The anger of .COM lovers is tangible; the craze of the .CO fan club is growing stronger.
The next domainfest will be interesting. Wouldn’t be surprised if fights break out. Domainers throwing chairs, food, and insults at each other. Hmmm… that will be a sight to remember. Mr. Oversee.net, make sure to hire extra security for this one.
Take it easy folks. It’s just a domain extension.
…but the facts are the facts: There’s a serious new contender in town and a lot you are starting to sound a little insecure.
so, soon, also Mexico will change its name and logo to mexi.CO ? 🙂
That is the “big news”?
I think that Overstock and the .CO registry have squeezed about all they can out of this.
Brad
@MHB
You’re welcome, the sign looks great in the article.
I sure wish I owned o.com or oCo.com. Can you say the mother of all traffic leaks??
http://www.oco.com/ , these guys are about to get a serious business boost(funny, even the logo looks similar). Congrats to them.
I’m still not counting .co chickens until we see the drops go down over the next few months but this is pretty big news. I certainly only servers to further legitimize the .co brand
just wait when the news comes out that
Apple is switching as well.
The major point is exposure. Tens of thousands of people attend live Raiders/A’s games, music concerts etc.. Big exposure over the next 6 years at least. How many people will be watching televised broadcasts from O.co Coliseum ie “Welcome to O.co Coliseum.” You’ll hear this before almost every live and televised game. There are major American city teams playing in O.co Coliseum all the time with lot’s of fans following the broadcast action. I’d say that’s some pretty good exposure for .CO. If people hadn’t known about .co, it’s not hard to imagine they would instantly hear “o.co” on a broadcast and type it into their mobile device to check it out, even just out of curiosity. Would only take them a second.
really rare event
how many other companies/sites logo/name can be .CO-ized?
@You will be dealt with you when I come back.
Looks like Bobby Kim (aka Robert Cline) has gone ape shit again!
“Take it easy folks. It’s just a domain extension. ”
I could not agree more. This goes for both sides of the debate.
People need to settle down! This is good news for those who speculated in .CO domains and got in early (i.e. they have decent names). Why begrudge them the ability to make a profit? It is a speculative investment not far removed from investing in a start up company. If the company shows signs of life… Great more power to them. The fact that is upsets so many people is kind of disturbing.
On the other hand, those who are over optimistic on the success of .CO need to also settle down. A few successes does not a strong domain extension make!
Let the successes come when they come. You dont need to tout that .CO is king when it clearly has a long, long way to go. Its only been a year, let time be the deciding factor here!
Just my thoughts.
Cheers
I understand Verisign, Icann and Olson (oco.com) got together and sent Overstock
a truckload of flowers. Congratulating Overstock on the announcement.
The potential value of o.com and oco.com immediately increased in value by ten fold.
I agree that many people will be quickly aware and educated on the difference
between .co and .com.
However, most people will automatically type in o.com.
Bottomline, this announcement will help the .co registry.
I’m not sure if this announcement will bleed over and benefit the other .co domains.
The true cost of o.co wasn’t $350k plus rebranding dollars. As others have alluded to, it’s the additional $1m+ to buy oco.com. If you owned it would you sell for less?
Of course in the larger scheme of corporate marketing that’s not a lot of money. But it solidifies the fact that .co will remain the retarded little brother to .com because of traffic plus email leakage (sales@o.co or or sales@o.com or sales@oco.com? What a mess).
Once this fact sinks in, all .co’s will permanently remain a fraction of the value of .com.
So is there actually a O.com?
I know if you type in O.com into Google Search Engine, Overstock.com is the number 1 link but when I type in O.com into the address bar, there is not results.
I don NOT think O.com is one of the few single letter .coms that made it out into the public. If O.com is not a real domain, then I do not think it will have any positive or negative effect on O.Co. People will get the “Problem Loading Page” and then retype the correct name (which will reinforce it into their minds) or they will simply use the search engine and Overstock is the number 1 result on that anyways.
Just my opinion
Cheers
I find it funny that Robert Cline is “educating” all of us real domainers yet he’s the one that has to go to his day job while I’m sitting at home sipping on margaritas by the pool while typing this. LOL
Robert, I wouldn’t start planning that retirement just yet buddy….
C’mon
“I’m sitting at home sipping on margaritas by the pool while typing this”
Damn it isn’t even 11am yet
@ Robert Cline…… you still have to go to work because you bought .co domains. Buy .com and buy right and you can wake up every morning whenever you want, like me.
@Jason……. .CO being polarizing is no different than the thousands of arguments years ago that .mobi would overtake the world. Where is .mobi now ?
Now Overstock has no brand. They can’t protect in the trademark sense the letter “o” and are subject to a somewhat unstable country, albeit more stable than years ago.
Bad, dumb move IMO.
I wonder how many more CO domains are going to get registered as a result – or even how many CO domain sales will take place this week..
@ MHB, maybe where you’re at it’s morning. Nice, sunny afternoon here. 😉
Interesting to know if apple’s iCloud .co or .com? or Both?
Congratulations to the big winners of the “o.co” brand:
oco.com
o.com (inactive)
Personally I think with branding o.co that eventually it will help their case to get O.com.
Don’t forget that in costs you must add the “Free Shipping” for going to o.com. I mean o.co (I did that twice in this post)
They are going for a more select identity. The question is will they be successful in doing that or will confusion take a toll? There are some people that will type in o.com over and over and over again without knowing there is a .co. Like most folks that don’t pay attention.
You need a lot of BIG brands to follow in their footsteps to really achieve what they want or millions of little guys. And it will be YEARS before we know.
@ Rick
I think people like Oprah, and companies like Oracle might have something to say about that.
Overstock.com is a relatively small player, with a market market cap of $350M.
Oprah alone has a net worth 8x Overstock’s market cap.
Brad
Not quite ready to “panic buy” all my .COM names in .CO to back them up just yet.
Pretty gutsy (or crazy) move by Overstock to re-spend millions as a test mule for the .CO extension. I guess my question is: If this is about “ease of type in” & “letter efficiency”…what’s to stop someone from opening say a “.A” or “.1” registry? Or for that matter any single letter / number registry? That would afterall break things down to the ultimate in type-in “efficiency”.
Site Analytics shows for April:
o.com = 113K visits
o.co = 197
oco.com = 7700
A question to the .co nation – How long before o.co files a UDRP for O.com on the basis on Laches – or that it has not been used – i.e. condemned land or eminent domain ?
O.co also owns 0.co (zero dot co)
Brian
I don’t see how a UDRP can be filed for a domain that does not exist.
a.com had 92,000 visits in March, not uncommon for single letters that don’t exist to get huge traffic.
Back in May 2010 long before Overstock bought o.Co,
oco.com had over 6,500 visits
@ MHB
I would argue that technically O.com does exist –
Domain Name: O.COM
Registrar: RESERVED-INTERNET ASSIGNED NUMBERS AUTHORITY
Whois Server: whois.iana.org
Referral URL: http://res-dom.iana.org
Name Server: No nameserver
Status: serverDeleteProhibited
Status: serverTransferProhibited
Status: serverUpdateProhibited
Updated Date: 29-dec-2010
Creation Date: 01-dec-1993
Expiration Date: 08-dec-2011
I still don’t see what right Overstock.com would have to it. I think of a lot of other things associated with “O” before Overstock.
Brad
@Michael:
The registry suggests O.com does exist with a dec 1, 1993 date:
Domain Name: O.COM
Registrar: RESERVED-INTERNET ASSIGNED NUMBERS AUTHORITY
Whois Server: whois.iana.org
Referral URL: http://res-dom.iana.org
Name Server: No nameserver
Status: serverDeleteProhibited
Status: serverTransferProhibited
Status: serverUpdateProhibited
Updated Date: 29-dec-2010
Creation Date: 01-dec-1993
Expiration Date: 08-dec-2011
This further supports laches and eminent domain.
And yes – lets see what the Compete Site Analytics numbers are in 4 months come football season – that is the idea
If this is a power bid to get their hands on O.Com, more power to them I say.
Even if it was, I very much doubt that Overstock would re-brand again (that is to say if they survive the first round of re-branding).
Now maybe I am missing something. But every time I type in O.coM it does NOT resolve. I take it that this single letter .COM was not released?
So how does a single letter domain that does not resolve (or at least I can not get it to resolve) get 113K visits?
I am just trying to figure out where BrianWick got that information from. I guess I am too dumb to figure this out on my own and would like some help.
Cheers and thanks
My opinion is that a domain that is reserved by the registry and not issued cannot be taken by a UDRP, how are you going to find bad faith of the registrant when there is not registrant?
What a ridiculous move, glad I don’t own any stock in this company. They’ve built a brand name in “Overstock” for over a decade now, what a waste.
I wonder who’s next after O.co???
@jp
Drops don’t matter. They only reflect the personal financial situation of that particular domainer. One year is clearly not enough time to determine whether the extension will hold strong. At this point though, it’s looking fantastic!
wish i owned oco.com
@Brad
“I still don’t see what right Overstock.com would have to it. I think of a lot of other things associated with “O” before Overstock.”
I can think of quite a few panelists that would suggest otherwise. As long as you make better use vs. no use – you win in those circles.
Afterall – the registry is not making legitimate use of the domain and they likely have lots of domains which would suggest they are holding out to sell the domain for top dollar – no different than the .co registry did
All said a complainant biased panel still would not transfer the domain – somehow I feel they would be indirectly sliting their own wrists
@PT:
“What a ridiculous move, glad I don’t own any stock in this company. They’ve built a brand name in “Overstock” for over a decade now, what a waste.”
In a different thread I suggested this is a last ditch effort to resurrect the company which has not turned a profit since it was started in 1997 – and now that the old old that started it is out – oops “retired” – to be diplomatic – how good are trust funders (his son) with money.
Well done to O.co for the bold move! I’m sure the lemmings will follow soon.
Good news for .CO extension.
Imagine there are more big companies rebrand into .CO , it will boost .CO acceptance even more…
KFC —– K.CO
McDonald’s —— M.CO
Nike ——-N.CO
Adidas ——– A.CO
CocaCola ——–C.CO
etc…
Given the chance to go back and register 3 category killer .co domains at launch time for around $90 total….who would turn down that opportunity?
@ cm
What “category killers” were ever available for $30?
The vast majority of the top tier generics were assigned months before open registration began without competition.
The rest either went for ridiculous prices @ landrush auctions, or the registry is still holding.
Brad
Unless they change their name to Amazon or eBay, who cares?
Good luck overstock aka o.co! I’m sure you’ll do us proud.
Brad, was that a yes or no to that opportunity?
I do happen to know that many category killers were still available.
It looks like that some U2 fan already noticed the news:
community.u2.com/reply/669190/t/Countdown-To-Oakland-.html#reply-669190
@ cm
“I do happen to know that many category killers were still available.”
Sure. I will take Gold.co, Fitness.co and Sex.co for $30 each.
Name a few “category killers” that were actually bought for $30.
Brad
You guys are all in
Big trouble.
@Brad
High quality names like Boutique.co or very nice geos like Oslo.co and Roma.co (Spanish and Italian for Rome) were available on July 20th. Anyway, as you said, superpremium like Gold.co and Sex.co were taken at earlier stages.
Brad@
ACCREDITED
DISPOSAL
EMATCH
Ehotels
GEOGRAPHIC
OBEY
POLIO
SCENES
SETTINGS
STREAMED
UNINSURED
$25 each just to name a few,when i picked them, i even did a design for you
Brad,
oh some like:
Commodities.Co
BusinessLoans.Co
Consolidation.Co
WholeLifeInsurance.Co
Machinery.Co
GraphicDesigner.Co
GreatBritain.Co
Paralegal.Co
CeilingFans.Co
Shelves.Co
Grills.Co
Comforters.Co
InsuranceLeads.Co
Cabinet.Co
MailOrder.CO
Hammock.Co
Trucking.Co
REIT.Co
Consignment.Co
Stationery.Co
that was a scratch at the surface
New Coke.
@Brad,
Sure sounds like .COMmers, like me are in BIG trouble.
And just now – I hear the “o.co” deal is causing new keyboards in the USA to be manufactured without an “m” key – then for sure the .co will be supreme – you will have to key in REIT.co
@BrianWick
“And just now – I hear the “o.co” deal is causing new keyboards in the USA to be manufactured without an “m” key”
LOL 😀
Regardless of what happens .co domain names will be worth more during the next few years. If you buy generic you will be safe. The spec alone will drive prices up and have novice buyers will take chances. Buy generic hold for a year and sell for 50 to 100x. I will announce one that will be 200k to 300x in about 4 months.
Now if Amaz ever announces something then it is going to get crazy.
Nice looking sign, they’ve left plenty of room to put a G on the front and an M on the end. 🙂
Go.com ….now, where’s my .pom .poms 😉
For you developed .co spotters like Robert, check out Rail.co, looks pretty nice but it doesn’t appear to rank very well.
cm@
GreatBritain.Co
Great domain,i register it with Gd before 20th but you won it.Congrats
Any glance at the Overstock financials and likely more Board shakeups the .co nation needs to realize Overstock needs a desparate shot in the arm – but the nation also needs to respect this move could be a shot in the head instead.\ – this has so little to do with .co.
This is about “o.co” – not o.co
Rich,
not mine, they were just “for examples”
Wait Gazzip,
I own GoCom.com – should they eventually add a “g” in the front and “m” in the back of their new logo / brand – as you suggest – I could benefit like oco.com will be benefiting now.
And I thought the domain would eventually be a site for farm animals in wierd positions
Is this turning into a .co domain showoff post?
Here is a partial list:
Spy.co (reg’d Feb ’10, bought aftermarket $800)
Comics.co (reg’d Feb ’10 bought aftermarket $5k* *ouch but it was for dev)
ONN.co
FNN.co
WNN.co
OKC.co (the above 4 were bought for $50 each at GD Auctions)
Aerial.co
Dinosaurs.co
Trophies.co
Inflatables.co
Brussels.co
Barbeques.co
BarHarbor.co
Bologna.co
Breakfast.co
Caesar.co
Chennai.co
eBills.co
Edward.co
FairTrade.co
Flavour.co
Geothermal.co
HighStakes.co
Hype.co
KualaLumpur.co
Mens.co
Microbrew.co
MobileInternet.co
MLE.co
SLR.co
TheHague.co
TheNetherlands.co
Ultraviolet.co
I also have a bunch of crap 😀
Ok I will toss in a few of my speculative interests with .CO since Christopher brought it up.
PEG.co
ORK.co
EGYPTIAN.co (also picked up another one like this but gave it to my wife)
CLAM.co
OPHTHALMOLOGIST.co
ANESTHESIOLOGIST.co
USBDRIVE.co
MP3CONVERTER.co
And I have a few others. All where taken for reg fee in the normal pre-registration period.
Anyways… I would think that these are not horrible names and I picked them up at through GD.
Just a thought.
Cheers
Hi,
@ Joe ~ nice one 🙂
I hope before every “event” at the new “O .co stadium” they make a ‘PSA’ that .CO is the country domain extension for the COUNTRY of “Columbia” .
Last time I look, “Overstock” has nothing to do with, or has no faculties in the country of Columbia…
99.999% of the people who read this news or see the domain… assume that .CO stands for “company”…
No matter how anyone wants to “spin it” .CO, it is in the end and will always be…only one thing….Columbia’s country domain name extension.
Not, the domain extension for…
“Company” Or “Colorado”
Or any other artificial meaning you want to give it.
I would bet 10 out 10 of the decisions makers at the Oakland-Alameda County Coliseum Authority…have no idea that .CO is the country of Columbia’s domain name extension and honestly beleive it stands for “company”…Not that if they knew, it would effect this deal, but it is something they should know….IMHO
Although it is nice to see “Capitalism” working out so well for the country of Columbia.
Best,
Dan
BTW: Maybe “O”prah Winfrey will file a ‘UDRP” 😉
I now know why
.Co threads consistently
get 100+ plus threads every time without fail.
There are a lot of insecure .com owners crapping their pants.
How about 3d .co’s?
Anyone have any of those? Care to show them off?
“There are a lot of insecure .com owners crapping their pants.”
More like entertained .com owners using a bidet
@BrianWick
“In a different thread I suggested this is a last ditch effort to resurrect the company which has not turned a profit since it was started in 1997 – and now that the old old that started it is out – oops “retired” – to be diplomatic – how good are trust funders (his son) with money.”
Veryyy interesting. I didn’t realize how awful overstock was doing, makes even more sense now.
Hi
Hi.
@pt
Overstock and its CEO have been for years caught up with battle(s) about a lot of different things concerning its stock….
Some old news articles etc.. can be found in this quick “Google” search, I did real quick… I hope it helps go to “Brian’s” point(s)
http://www.google.com/search?hl=en&source=hp&biw=1024&bih=599&q=Overstock+stock+manipulation&btnG=Google+Search&aq=f&aqi=&aql=&oq=
__
Best,
Dan
“How about 3d .co’s”
I dont think the 3D domains are very valuable outside of the .COM extension. Anything else is a gamble. A 3D .CO domain name would be worthless in my opinion.
With that said, I still believe that 3D has a shelf life of only a few years. I would think that 3D hits its peak in the next year or two and then starts it decline from there. Only a few select elements of 3D will stick around for a long time (Movies and TV are not part of them). Probably be mostly medical field driven.
Just my opinion
Cheers
The Coliseum has now its own Twitter account @OdotCoCOLISEUM
At the end of the day the stadium seats 35,000 for baseball and 65,000 for football plus broadcasting mentions to millions. What’s official is this will be a consistent vehicle for .co exposure. I’m not invested in Overstock so I don’t care how it impacts them. I am invested in .co, have realized a 400% ROI since last July on these investments and with 4 years of renewals banked am optimistic about my current holdings. If someone else has better investments in domains, real estate, businesses or got in on the Google ipo- good for them. One can buy a quality LLL.co for $200 today and be very confident in a nice ROI even if it takes a couple years. It’s a big world and see-oh has universal meaning and appeal. Most of my sales have been to non-U.S. firms and honestly I have sold for too cheap but “you never go broke taking a profit.”
coGAMES.co
coTRAVEL.co
coHEALTH.co
coSPORTS.co
coBUSINESS.co
coJOBS.co
coMUSIC.co
coBOOKS.co
just to name a few…I get traffic on ALL of them, daily…
Hi,
@Joe
“@OdotCoCOLISEUM”
It just gets better ~ I know your not kidding, I went to the twitter page
So, brandable & memorable…
I do not think I will ever be able to get it out of my mind…oh to late, I forgot it already 😉
Best to all,
Dan
This is great short, medium and long term news for .co domains. A year ago there was a significantly more clear divide with regard to the potential success of .co.
Hopefully the adoption of .co by large recognizable corporations continues.
In these early stages there are still solid opportunities for domain investors and business owners alike.
GLTA!
Jack
In reference to 3d .co’s you said “I don’t think the 3D domains are very valuable outside of the .COM extension. Anything else is a gamble.” Well, almost all my 3D domains are .com. Except, now that you mention it: 3dGamble.co.
Lucy
anything is possible. dream on.
but right now, the only way to make money from .co domains is to sell them.
holding .co domains will not generate income to pay the reg fees.
if you’re going into debt to finance .co’s you’d better hope there are willing buyers.
if you have lots of cash, it really doesn’t matter. amazon can afford to buy any domain, no matter how how speculative. they can take the loss. because they have lots of cash.
overstock is not amazon. maybe they’re in trouble and ready to try anything for a boost. lots of controversy surrounding overstock- no shortage of litigation. and they’ve chosen to compete with amazon.
it will bring attention to .co but what kind of attention? what do people think of the overstock brand? what if overstock goes tits up?
how many american businesses would want their domain name to be under the control of another country? .com is a u.s. domestic registry. .co is not.
Buyah !!!
Simply put
.CO is the HOTTEST thing in domains today bar none.
If you are not somehow, somewhat, somewhere, somewho connected to .CO
you are missing the boat for the next 10 year , 20 years.
Understand this.
The momentum is with .CO
.CO is the only space that has a phenomenal marketing team.
.com does no marketing
.net is dead
.org who, charity
you get the point.
.CO is your new King
and you better heed.
Dan said “No matter how anyone wants to “spin it” .CO, it is in the end and will always be…only one thing….Columbia’s country domain name extension.”
It’s likely that more domains are used differently than their original extension’s meaning…than are used for their actual original meaning.
com, net, org…etc.
Its a common occurrence among extensions that hasn’t caused disaster yet…and not likely to.
It’s really good news for .CO
If there can be more and more brand changes,the world will be new
@ Robert
I would suggest you quit your day job and start planning your retirement.
With all the .CO you own it is only a matter of time. You might want to start checking out private islands and jets sooner than later.
Brad
@Brad
LOL… I agree but,
I fear that Robert is beyond any help. The worst part is that even some of the .CO fans are getting tired of Roberts rants.
Not taking anything away from him. He can continue to post what he wants and MHB will take down what ever doesn’t fit but we really need to start getting on his case about the site he keeps linking to.
Its not a .CO site!!! With all that fuss over .CO, I would expect him to at least be showing off his .CO site and trying to gather some attention to it so if/when .CO really does take off, he would have a head start on many other people.
Just wanted to point that out.
Cheers
That signage looks like a dollar store discount bin item.
There is a Glaring fact that we all have neglected to mention and that is.
.CO
fricken simply looks awesome
kicks butt
simply go and compare these 2 sites side by side and you tell me which looks better:
http://www.famigo.co/ or http://www.famigo.com
If you want to make money
.CO says it all
it announces before you go there that if the site makes money do not be surprised which is a huge one hand up above .com in my opinion.
whohooo!!!
@Jack
“…I dont think the 3D domains are very valuable outside of the .COM extension. Anything else is a gamble. A 3D .CO domain name would be worthless in my opinion…”
Anyway, I show off some of my 3D collection…
3dNY.co
3dNYC.co
3dUSA.co
3dCLOUD.co
3dTABLET.co
and more…
“…That signage looks like a dollar store discount bin item….”
I agree. It looks so ugly, look so cheap, it’s $2 sign, nothing better than Westfield sign.
I do like o.co, but the whole design of pylon sign is so outdated, damn boring…very ordinary…wrong scale, wrong proportion, O.CO logo shows no strong impact, no prominence…It’s a fail sign to be honest…Whole presentation looks so sad…
They need to redesign the signage package, need a good design architect to do the best job.
Robert Cline said: “I now know why .Co threads consistently get 100+ plus threads every time without fail. There are a lot of insecure .com owners crapping their pants.”
A more logical explanation is that people with poor .com portfolios are trying to psyche themselves into beliving their .co domains will one day make them respectable domainers. I hate to put it that way, but it’s the truth.
The rest of us have grown tired of the “.com killer” flavors of the month. It’s always the same types of domainers jumping on board this stuff and it’s always the same arguments.
“It’s always the same types of domainers jumping on board this stuff and it’s always the same arguments.”
And a few years later, they’ve all vanished like a fart in the wind…
“.Co threads consistently
get 100+ plus threads every time without fail.”
———
Wouldn’t you be more excited if the mainstream news articles about .CO got anywhere near the amount of .COMments than the same article on a domain blog?
The last Adage.com article got a grand total of 3 .COmments .so far
The last Reuters.com article got O.COmments
My story about CloudDating.CO……..
I went to art gallery opening night tonight, great exhibitions and big crowds turns up… Great champaign drinks and food…great hospitality….met an interesting people and great social…
Middle of conversation…Someone mentioned about domain name and they mentioned about .CO
Interestingly they know about .CO, they think that .CO is the next big thing in the world.
So, I couldn’t believe it, in Australia some people know about .CO domain names…
We talk a lot from politics to social and young generations in internet mobile etc bla bla bla… anyhow one guy mentioned about dating sites online he went to…and I told them oh you are in the online …cloud dating darling…any luck….
I got home and decided to hand reg CloudDating.CO
Probably waste of my $11 dollars… but who knows,,,,it’s only money… you make it …or you loose it…have a go darling…$2
So I love this quote from Yahoo Sports:
http://sports.yahoo.com/nfl/blog/shutdown_corner/post/The-Oakland-Raiders-get-a-new-ridiculous-stadiu?urn=nfl-wp1313
“”The whole naming deal may be a gross miscalculation by Overstock.com, as it presupposes that Raiders fans know how to use the Internet and/or have a credit card. (Kidding. The biggest obstacle will be getting past the prison’s web filters.)””
“Overstock boasts that it offers “a wide variety of high-quality, brand-name merchandise at discount prices.” That’s a good fit with the Raiders, who offer a wide variety of low-quality play at high-end prices””
I have to say as a football fan I hate the Raiders and one of my best days was seeing my Bucs kick their Ass in the SuperBowl as we sat two rows from Al Davis Box, whose wife was viable upset as my wife was yelling and cheering the Bucs on
Has the sign already been installed? It would be cool to have an actual picture of it. The “O.co” sign at the entrance could also be interpreted as “Oakland Coliseum” 🙂
Joe
That picture above is the sign
@MHB
Yes, but if I’m not mistaken it should be a computer-made preview, or is it the real one?
Al Davis really miscalculated. The joke above is accurate:
“a wide variety of high-quality, brand-name merchandise at discount prices.”
And will be one of many jokes headed their way:
Oakland, taking other team’s cast-offs and represent them as a great deal for the fans. JeMarcus Russell – someone should free ship his ass out of here. Oakland Raiders to be rebranded as O Dears.
And on and on…
http://raiders.co/ points to where their players spend the off season… assuming there is a season.
MHB – are you going to go all Rick Schwartz and prevent comments on your blogs? Some of the people on here need to be protected from themselves.
Unknown
I have no plans to cut off comments to the blog and I think I read that Rick is now going to allow some comments (of his choice) back on his blog
@MHB
I’m glad because you have GREAT commenters on the non .co threads. I just wish some people could censor themselves rather than driving others to censorship.
Always interested in what you have to say.
Clearly some have already drank the “New Coke” – as saw in am earlier post.
The message here is for any new readers TheDomains.com picks up each day – is my (others) caution vs. the .co nation’s blind passion.
Keep in mind – it is Overstock – not “o.co” that bought the naming rights.
Should negative publicity arrise from the Columbia connection – or “.co what ?” – or the “big O” – as I feel the stadium may be referenced in time, their contract probably allows for the name to be changed to “Overstock” Stadium – at which time it will be too late to dump your stock in the company.
Desparate times all the way around.
@BrianWick
It’s ColOmbia, not Columbia.
Without allowing comments a blog (any blog) wouldn’t be a blog, it would be a pulpit, there’s a difference.
I like to hear opposing/different views/opinions on any subject, its healthy.
Freedom of Speech is important 🙂
@Joe,
“It’s ColOmbia, not Columbia.”
Exactly – its a typo – just like .co
@BrianWick
Feel free to believe it, if it makes you feel more secure 😉
To all the people who love to crap on new domainers:
We didn’t have the chance with .com that the pioneers did but we saw a huge opportunity with .co. It was a chance to maybe get some great domains at great prices. It was a risk, sure, but less than .com seemed to most people other than the visionaries in the early 90’s. Some newbs have ridiculous portfolios to be sure but domaining
Ooops I hit publish
Domaining is not for everyone. Not everyone is good at it. It takes a certain kind of intuition and intelligence and from the looks of some portfolios some people don’t have it. It doesn’t mean they aren’t smart, it just means they don’t have the kind of smarts suitable to succeed in this business. If it was easy, everybody would do it.
Chris
I think Chris last comment is a good one, and a point I have made in the past.
Just like any other profession, job or skill not everyone has the knack for it.
Domaining is no exception.
Not everyone is cut out to be a doctor or lawyer or house builder or teacher or politician or domainer.
And of course inside those groups there are those who excel become one of the top doctors in a field and other that make a good doctor but don’t make it to that higher level and as we know there are some bad doctors as well.
Same for all professions and jobs
Same for domaining
@Chris @MHB
I perfectly agree with you, guys.
@ Brain
“Clearly some have already drank the “New Coke”
__
Maybe, more like ‘sniffing’ the “old .COke” ~ coming from “ColOmbia” 😉
I do, own one ‘.co’ domain name, and I do not wish for anyone that invest their own money, in any domain extension… not to do well.
Quite the opposite, I wish them all the success in the world.
But, trying to artificially attach different meaning(s) to a domain extension, seems like a quite a tough road ahead..in the long run.
Kinda like driving a 1963 VW bug, that is leaking oil, 1000+ miles on a very rough road, high in the jungle mountains of ‘Columbia’…with drug cartels and militant groups all around you…the whole trip. 😉
IMHO as always.
Peace To All!
Dan
@ MHB…
Very well said…
‘D’
.CO announces the Bulby awards
http://www.domainnews.com/en/co-internet-unveils-new-bulby-awards.html
.CO to Unveil New Bulby Awards and Short Film Series to Celebrate Entrepreneurs During Internet Week NY
Read more: http://www.sacbee.com/2011/06/07/3682478/co-to-unveil-new-bulby-awards.html#ixzz1Oc7CSRjQ
There are absolutely no
LLL.CO ‘s for sale for under $900
ebay, a throwaway site, has four for sale with the following prices
twp.co $1,399
vor.co $999
ufc.co $35,000
moj.co $49,999
Prices are going to be markedly up this year.
Make sure to vote for the Bulby Awards here:
http://www.opportunity.co/case-studies/bulbys/
@David
I would if I was rich.
As it stands I’m creating a donation site to raise $15k for my renewal fees. I am hoping the registry will give us a break on renewal fees.
Per Juan Diego Calle’s quote at the overstock website:
http://www.overstock.com/66281/static.html?SearchType=Header&keywords=oakland
“.. customers around the world can now reach the company’s products and services quickly and securely by simply typing O.co – the shortest possible URL in the world.”
I read into that as a unique .co circumstance vs. the broad .co nation’s diatribe.
Besides I will take the few more letters in Michael’s stuff.com as a better mobile brand.
@Robert Cline
I have stock in Fruit of the Loom. I think I’ll go list my old tighty-whiteys on e-bay to see if that helps jack the price up and helps my stock portfolio.
Christopher got it right. What interests me is that every .co post brings forth hundreds of .co fans to comment en masse. They talk of missing the .com era like it’s some long lost era? It is likely that if you want a $500,000 name that it was taken… but realistically – is that what they expect of .co?
At the .co margins there’s plenty of room at .com/.me/.us/.pro/.info if you’re smart, educated in your market, and know what you’re doing.
Why am I here on a .co comment? There’s so many more interesting places to be 🙂
@Unknown
I say the same – I am trying to understand .co nation which is why stick around – its like a new religion – does it have a non-profit 501c3 status ? Are all donations (i.e. reservations / renewals) tax deductable ?
Hi,
Sorry,
This has nothing to do with domain names or .CO ~ But it is a MUST see! (only 1:20 long)
🙂 Video: Florida Couple Foreclosure’s On B of A !!! 🙂
‘D’
One Important thing of Note is that
the number of .CO sites are increasing at a faster rate.
There are now
when you type on google:
site:.co
now it is up to 146,000,000
it was only at 121,000,000 not so long ago.
I suspect that the more sites and exposure ..CO is getting,
the more people are registering and building innovative sites off of it.
cheers.
@ Robert
“As it stands I’m creating a donation site to raise $15k for my renewal fees. I am hoping the registry will give us a break on renewal fees.”
Yeah, good luck on that. When domains are making a profit, you don’t need to panhandle to cover renewals.
Brad
aha!
You want to see a fascinating thing.
A fricken .com site is promoting .CO
check this out
http://www.ftns.com/
This cracked me up. I also received a $140 bonus commission yesterday at work.
shake shake shake your booty
Living large.
@ Robert
“A fricken .com site is promoting .CO”
Well, you are constantly promoting .CO, yet have a link to your .COM site.
Brad
“…It doesn’t mean they aren’t smart, it just means they don’t have the kind of smarts suitable to succeed in this business….”
Successful actors become RICH AND FAMOUS……unsuccessful actors become POOR AND INFAMOUS
Successful domainers become RICH……Unsuccessful domainers become POOR
That’s life
@ Ravyy.com – oops Ravy.co and numerous others…
At thet encapsulates it all – everybody thinks they are a good “domainer” or whatever makes them feel smart and points the finger at everybody else because what they have “LEFT OF THE DOT” that looks and sounds good.
It only becomes serious until you realize you are sitting on swampland !!!
If you want to renew any of your .CO, it looks like renewal process works a little differently than other TLDs. Have a look at this:
mwzd.com/domain-names/have-you-renewed-your-co-domains/
To renew them now, it seems like your best bet is the GoDaddy coupon gdz532a which will reduce the total order by 31%.
@Brian Wick
It’s not Ravy.co
It’s RAYY.co
I love swampland! and love the nature…it’s all green and fresh air…
Unless you love the dirty concrete junk…that’s your choice…
“What “category killers” were ever available for $30?
The vast majority of the top tier generics were assigned months before open registration began without competition.
The rest either went for ridiculous prices @ landrush auctions, or the registry is still holding.
Brad”
——–
@Brad
I just had a look through about 300 of them that have been kept back by the .co registrar, I bet its ALOT more than than that though 😉
Anyone have a proper list of all the ones kept back?
@Joe:
“To renew them now, it seems like your best bet is the GoDaddy coupon gdz532a which will reduce the total order by 31%.”
Along with that .co nation discount – do you get a toy replica of the gun Bob Parson’s used to shoot the elephant – or possibly a .co toy replica of the elephant itself
“you get a toy replica of the gun Bob Parson’s used to shoot the elephant – or possibly a .co toy replica of the elephant itself”
I give you one thing… that is an outstanding idea!
I would suggest that the gun be a working replica. I would love to have an elephant gun. Then I would go on my own safari and hunt down my own elephant. That would be sweet. To hell with the common game like Deer, or Bears. Why go simple and common when you can go HUGE with elephant.
Like they say in poker, Go BIG or go home!
At least we know what kind of guy Bob Parsons is… he is a go big kind of guy.
Just my thoughts
Cheers
What if the Raiders move to LA. Then what’s left?
Hi,
@ Steve
Then it would be: O. SUCK 😉
I live about 25 miles from the “LA .COliseum”…. And we had more than enough of them playing down here through the years.
Oakland is a perfect fit for them.
They will be lucky if they, just have one shooting and one stabbing per game.
Peace To All!
‘D’
We the A’s would still be left plus I’m sure they an out in their contract in case they leave
LTK.CO sold for
$1,000
yesterday.
Obviously James Bond bought that…License To Kill.Co
Finance.co sells for $40,000
NameBio has the sale of Finance.co at $45000.
So why hasn’t OVERSTOCK.COM started redirecting to O.CO? If they really wanted to push .CO then that’s what they need to do. Simply putting O.CO on their home page a.k.a Overstock.com isn’t enough. People look at the URL, plain and simple. I’m still skeptical.
Five reasons this was a stupid idea: http://merriamassociates.com/2011/11/o-no-o-co-rebranding-fail/