Effective immediately, the Coliseum will be known as Overstock.com Coliseum.
The facility will host its first game under the Overstock name Friday, April 29, when the A’s host defending American League champion Texas at 7:05 p.m.
The six-year deal covers the stadium facility that is home to both the NFL Oakland Raiders and the MLB Oakland Athletics.
“Also, expect another name change in the stadium’s future when Overstock.com completes its re-branding to O.co.
See you at the O.co Coliseum.””
The HuffingtonPost.com is reporting that the deal is costing overstock $7.2 Million a year for 6 years and Overstock has the right to change the name of the stadium to O.co Coliseum at any time.
What would that mean for the .Co extension to have NFL games played in the O.co stadium?
Of course having 81 Major Language baseball games a year played in the stadium is great exposure as well.
Know back to the press release:
“Overstock.com Coliseum is one of only two U.S. stadiums hosting two major league teams.
“Overstock.com is thrilled to become a part of Oakland and Alameda County, and to be associated with the Raiders and the A’s—two globally-recognized championship teams,” said Overstock.com Chairman and CEO Patrick Byrne.
“The Overstock.com brand is a great fit with these teams and with the excitement and culture of the area. We look forward to enjoying events with the community and doing our part to give back. Residents of the Bay Area can look forward to many great events taking place in the Overstock.com Coliseum.”
“The Authority is excited to have Overstock.com as a naming rights partner for the Coliseum,” said Authority Chair and Oakland City council member Ignacio De La Fuente. “The additional revenue and prestige this agreement brings the City and County are important to the viability of the Coliseum Complex.”
“The Authority has been working for some time to find the appropriate naming rights partner for the Coliseum,” said Scott Haggerty, Vice-Chair of the Authority and Alameda County Supervisor. “We believe Overstock.com is that partner and we look forward to a mutually beneficial relationship.”
As part of the new alliance Overstock.com receives branding opportunities through stadium signage, internet, television, radio and print promotion.
Overstock.com Coliseum plays host to more than 100 events annually, including 10 Raiders games, 81 A’s games, MLS and international soccer matches, concerts and corporate events.”