In a Press release, Overstock.com, Inc. (NASDAQ: OSTK, short cut: O.co) today announced it has acquired the naming rights to the Oakland-Alameda County Coliseum.
Effective immediately, the Coliseum will be known as Overstock.com Coliseum.
The facility will host its first game under the Overstock name Friday, April 29, when the A’s host defending American League champion Texas at 7:05 p.m.
The six-year deal covers the stadium facility that is home to both the NFL Oakland Raiders and the MLB Oakland Athletics.
“Also, expect another name change in the stadium’s future when Overstock.com completes its re-branding to O.co.
See you at the O.co Coliseum.””
The HuffingtonPost.com is reporting that the deal is costing overstock $7.2 Million a year for 6 years and Overstock has the right to change the name of the stadium to O.co Coliseum at any time.
What would that mean for the .Co extension to have NFL games played in the O.co stadium?
Of course having 81 Major Language baseball games a year played in the stadium is great exposure as well.
Know back to the press release:
“Overstock.com Coliseum is one of only two U.S. stadiums hosting two major league teams.
“Overstock.com is thrilled to become a part of Oakland and Alameda County, and to be associated with the Raiders and the A’s—two globally-recognized championship teams,” said Overstock.com Chairman and CEO Patrick Byrne.
“The Overstock.com brand is a great fit with these teams and with the excitement and culture of the area. We look forward to enjoying events with the community and doing our part to give back. Residents of the Bay Area can look forward to many great events taking place in the Overstock.com Coliseum.”
“The Authority is excited to have Overstock.com as a naming rights partner for the Coliseum,” said Authority Chair and Oakland City council member Ignacio De La Fuente. “The additional revenue and prestige this agreement brings the City and County are important to the viability of the Coliseum Complex.”
“The Authority has been working for some time to find the appropriate naming rights partner for the Coliseum,” said Scott Haggerty, Vice-Chair of the Authority and Alameda County Supervisor. “We believe Overstock.com is that partner and we look forward to a mutually beneficial relationship.”
As part of the new alliance Overstock.com receives branding opportunities through stadium signage, internet, television, radio and print promotion.
Overstock.com Coliseum plays host to more than 100 events annually, including 10 Raiders games, 81 A’s games, MLS and international soccer matches, concerts and corporate events.”
still waiting for google to get g.co so they can rename a stadium too.
can you imagine to access google with only g.co
Bing would get jealous and have to have b.co
O is an awful name for a brand. Seriously.
This is – after all – a fucking RETAILER.
An insignificant one.
‘O’ has no mindshare, says nothing about the company, or gives any clue to someone who has never used Overstock before.
Having a gimmicky short domain name is not gonna pack in the crowds.
Try being a better business.
After all – before some of you get carried away since this thing apparently is big news for .CO domainers & domainerland – this is a little piss up tiddler company with a market cap of < $350 M.
Insignificant & going nowhere.
It doesn't have the money ever to effectively brand "O".
Pointless & a waste of money.
Why don't they issue Press Releases without ever mentioning Overstock…
They can't. No one would know who they were.
Give it a year or two and they'll be back to using Overstock – a far better name for a retailer.
“Effective immediately, the Coliseum will be known as Overstock.com Coliseum”
or .COliseum for short, short is in I hear 😉
Here’s another article:
BTW it looks like the O.co brand is starting to catch people’s attention. Here’s a screenshot of some of the most searched phrases about it on Google (just a few months ago Google showed only one or two suggestions):
It’s interesting the last one “how did overstock get o.co”.
domain guy says
high power visability…in one of the highest sponsorship deals available. the public does not know overstock but its new moniker o.co will consistantly be in the publics eyes.nfl and baseball games with tv exposure..this one action seperates the .co suffix from all other suffixes…ie .info,.pro,.us..etc.overstock.com is sure on the ball here.
Oh no… more .CO.
I love it… People are on one of two sides when it comes to .CO domains.
They either think its the end of the world if .CO becomes popular at all.
They think its the second coming of Christ.
Its always fun watching what people write on this.
I love when people try to criticize the users of the .CO extension.
Considering that Godaddy, (a billion dollar company) decided to support it and Overstock decided to rebrand with it.
Either of those companies have more money then all of us put together and pay people huge sums to calculate the wins and losses of their actions.
Still, when you bring up .CO…. you also have to wait for those people who will never see any potential downside and register some of the worst names in any extension. And that is a hefty sum to pay just to through your money out the window.
I welcome the comments in regards to .CO.
They are always fun to watch and stoke the flames a little either way.
The public will decide on .co not domain investors or holders.
Robert Cline says
is the worldest easiest name to remember.
Combine that with hundreds of thousands of visitors seeing and saying O.Co; it will be forever ingrained in everyone’s mind.
All hail the new
also I have about 1200 .com domain names and guess what
How the hell am I going to make up $10,000 a year in registration fees when I am only getting 5 low ball $70 offers on these stupid .com domains and these were like really decent domains.
oco.com just went up in price.
David J Castello says
The bottom line is that O.co still points to Overstock.com.
David J Castello says
“How the hell am I going to make up $10,000 a year in registration fees when I am only getting 5 low ball $70 offers on these stupid .com domains and these were like really decent domains.”
Maybe because they’re really crappy domains? We get f ive and six figure offers weekly. It depends on the quality of the domain. 🙂
Robert Cline says
The new order of things:
Learn to live with it.
I would lay off the ridiculous hyperbole. Making ridiculous comments, statements and predictions is really doing no favors for other .CO investors.
As David said, to get quality offers you need quality domains. That might be your problem with .COM
ummm. I believe that would be a move towards ownership of O.Com
I’m predicting a hell of a selloff in the .co brand once the herd realizes it aint worth a hoot.
But I might go for O.Pro but that is another story but maybe that is a better fit for the football team anyway.
Robert Cline says
I always wonder why some of you are even on this thread emotionally invested and working so hard to warn .Co converts your version of end of days.
I own some real nice .com s and I ain’t sold squat. If many of you are like me i am sure you are smirking at the thought of having to pay $$$ on these renewals. All of you are chasing the porn.com s. Will never happen. Guess what a lot of people will be dropping their .com
Huffington Posts calls the name change “ridiculous”, also the USAToday article doesn’t seem too keen on the name either.
They are trying something new but I agree with others O.co will take a lot of money to market correctly. O.co isn’t the best domain if most people think it’s a typo or even some URL shortener service.
Let’s take your personal job or company, would you throw away your brand to change it to S.co?
OS.com I could see the potential.
David J Castello says
@”Robert Cline” (James, can’t you just use you real name? This is really getting silly.)
FYI: We don’t own any porn domains.
LS Morgan says
Dateline: June 13th, 2000
Premier Marketplace For Domain Names Sets New All-Time Industry
Record For “Dot cc” Category
GreatDomains.com, the world’s leading source for buying and selling quality domain names and developed Web sites, announced today that an agreement has been reached for the sale of BEAUTY.CC for $1 million dollars, an all-time record for a non-dot com domain name.
The announcement was made by Jeffrey Tinsley, CEO of GreatDomains.com.
“This is a historical Internet event,” states Tinsley. “The first gold rush began with dot com domain names. Now, with the marketing surrounding dot cc, the public’s appetite for dot cc domain names has increased. People understand the value of a good domain name, whether the suffix is dot com or dot cc. This sale just further underscores how critical the word in the middle of every domain is to its overall valuation and movement in the marketplace.”
More article at the link.
domo sapiens says
I’ll bet my slightly tarnished reputation they will stop using this aberration of domain sooner or later , it’s an absolute marketing mistake.
Check the Alexa… pathetic.
.co on its last grasps.
Whether Overstock will rebrand itself permanently or not, the mainstream coverage it’s been attracting, both online and offline (TV commercials), is all free exposure for the extension.
LS Morgan says
@ Joe: “Whether Overstock will rebrand itself permanently or not, the mainstream coverage it’s been attracting, both online and offline (TV commercials), is all free exposure for the extension.
Dateline: June, 2000
“David Sams, chairman and CEO of DavidSams Industries, states: “Through our marketing efforts with Clear Channel Communications and other great marketing partners, the dot cc domain category is taking on new significance worldwide.”
Clear Channel is branding many of its radio stations from dot com to dot cc (www.magic107.cc, http://www.949zeta.cc, http://www.540theteam.cc, http://www.kiisfm.cc, http://www.clearchannel.cc, etc.), bringing the dot cc domain to the public’s attention every day via the airwaves.”
Isn’t it funny, how the only thing that’s changed is the extension.