In the press release by Godaddy today, the company announced what we told you last week they would be announcing today, that they will be sharing a 30 second SuperBowl Commerical to “spotlight to tell the world about a new domain name extension — .CO”.
“”We think this new commercial will do for the dotCO domain what our first Super Bowl commercial did for Go Daddy,’ said Go Daddy CEO and Founder Bob Parsons”
Wow that’s strong.
“Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Over the last six years Go Daddy’s ads helped take the domain name registrar from a 16 percent market share of new domain names in 2005 to its world-leading 50 percent market share today.
“Like the rest of the world, we’ve watched Go Daddy translate its Super Bowl commercials into tremendous results, in terms of new customers, sales records and lots and lots of buzz,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Our dotCO commercial will be as GoDaddy-esque as any ad we’ve ever done,” Parsons promised. “And I promise you this, it’s going to be a commercial with a Super Bowl-sized twist … and that’s all I can say about it right now.”
This year’s Super Bowl is on the FOX television network, which is where Go Daddy’s Super Bowl legend began. The broadcast commercial slots sold out months ahead of last year, a sign some say points to economic recovery. The Super Bowl will be the television commercial debut for the .CO domain, just as it was for Go Daddy. An estimated 100 million viewers are expected to watch the big game.
To see Go Daddy’s Super Bowl commercials and photos, visit http://www.GoDaddy.com/SuperBowl.”””
This should really lift the .Co extensions value as ten of million of people are about to learn about something they had no idea existed.
Even if .CO gets 1/4 of the benefit from the Commercial that Godaddy has its going to be a game changer for the already successful extension
The time to qualify has now been extended to February 9th which is after the Super Bowl.