ICM Registry Launches .XXX Founders Program

2010 December 14
by Michael H. Berkens

In a press release issued today by ICM Registry, who is seeking to run the .XXX registry, the announcement of a Founders Program was made.

The program allows for webmasters who plan to develop a site using a .XXX domain to secure it prior to general availability.

Here is the full release:

Adult Webmasters can secure premium .XXX domains if they proactively develop and maintain domains with the .XXX extension prior to the General Launch, in Summer 2011.

ICM Registry is pleased to announce the launch of the .XXX Founders program. This program is multi-dimensional and designed exclusively for adult webmasters. One part of the program is targeted towards adult webmasters who are interested in building their existing brands with .XXX domains or possibly launching new adult sites with .XXX domains.

Another part of the Founders program is for adult webmasters who are willing to develop new and innovative sites using .XXX domains that were previously unavailable in the adult market such as mobile.xxx, videos.xxx, free.xxx or possibly securing a super-premium adult domain.

In addition, the Founders program will also help adult webmasters secure their matching adult domain portfolio that already exists in other TLDs without having to go through the Sunrise or Landrush phases. In other words, adult webmasters are being given an incentive to secure premium .XXX domain names to build and develop into premium adult properties and then promote them.

The Founders program is similar to how other domain registries offered incentives help potential domain owners develop and promote new properties on the top-level domain. By having adult websites with targeted and more meaningful content, the consumer will choose .XXX domains as their destination of choice.

ICM is asking adult webmasters to review the entire program including a further explanation of the basic terms at http://www.icmregistry.com/founder/.

63 Responses leave one →
  1. 2010 December 15
    MHB permalink

    Internet

    Right again.

    Matter of fact it was berlin’s push to get .berlin that in many ways move ICANN to open new gTLD.

    newyork is planning .nyc and paris is planning on .Paris as well.

    There will be many others of these as well.

  2. 2010 December 15

    @MHB,

    Will these city and company extensions help, or hurt the value of most .com’s?

  3. 2010 December 15

    “This is a domain publication written for domain investors.”

    “Your talking about a “product” that fails to produce any sales of any note while we deal in a commodity, regulated domain names that account for hundreds of millions a year in sales to holders.”
    =====

    .WOW – FREE sells well but will not likely be of interest .HERE

    “we deal in a commodity, regulated domain names”
    “we deal in a commodity, (U.S. Government Backed) regulated domain names”

    Like Fiat Currency, these are Fiat Domains with Artificial Scarcity to Inflate the Price

    .PRICELESS

  4. 2010 December 15

    “Your talking about a “product” that fails to produce any sales of any note”
    ===

    Several hundred million CPE devices have the .LAN top.level.domain in them.

    Did .LAN produce those sales ?

    Can .LAN be franchised again by ICANN ?

  5. 2010 December 15
    MHB permalink

    Big

    You still haven’t answered my question because there are no sales of alt dns domains making the whole deal worthless & the discussion a waste of time again

  6. 2010 December 15
    MHB permalink

    Biig cheese

    If you own a bang on geo like Paris I think there is not a much better thing that can happen to you than the approval and addition to the root of . Paris

  7. 2010 December 15

    “You still haven’t answered my question because there are no sales”
    ===

    “no sales” you see or understand – You are a Domainer – A special breed

    ://www.icannwiki.org/Portal:ICANNWiki/People

  8. 2010 December 15
    domain guy permalink

    whitehouse.com was a porn site then the owner decided to take it down.i’m sure there was a lot of confusion here.as the new suffixs roll out at 185k the market will decide who will stay in biz especially with the renew fees.what is occuring here is the burden of responsiblity has been transferred from tm holders to domainers that want to protect their domain.

  9. 2010 December 15
    MHB permalink

    Domain

    I agree, a lot of these registrations will be defensive only

    As I said I was against the extension but time for that debate ended once the judicial review found in favor of ICM.

    So lets not debate whether its good or bad it just is.

    Figure out a strategy for dealing with it

  10. 2010 December 15
    think permalink

    maybe there is no “argument” being made about whether or not alternative dns is good “business”. maybe the answer to that is obvious.

    perhaps the point being made requires a bit more knowledge of the system of which “domains” are a part. perhaps the point is about how the “product” is produced. and where the “value” comes from. everyone agrees that “no one owns the internet”. so how can an _address_ on the internet be “sold”?
    first the buyer has to believe that the owner actually owns what he’s selling. what happens if we apply that test to a domain?

    second the buyer might wonder if it’s possible to produce the product himself at a lower cost. (not necessarily for sale. maybe just for his own use.) what happens if we look at the process of how a domain is “produced”?

    if these questions make you uneasy, then you can just ignore them. but they are still open questions.

    if the internet is “virtual real estate” then it is very “young” real estate. compared to land ownership, establishing “title” is a much more difficult concept. can any tribe or government make claims of title to the internet, a network of networks? nor is there 100′s of years of history to look back on. we got to where we are now in a single generation.

    things can change very quickly.

    but maybe this is irrelevant to domain investing.

  11. 2010 December 15
    think permalink

    hint for the first test: if the internet is a network of networks. and if, e.g., network A refuses to cooperate with network B, does an address given out by organisation C that is supposed to work on both networks A and B make any difference?

  12. 2010 December 15
    MHB permalink

    Think

    I’m not saying an alternate root system isn’t a subject worthy of debate, I’m just saying this is the wrong forum and crowd for it and of course not the topic of the post.

    Its actually never the topic of the post, but Big Lie always brings it up.

    Once again the domain crowd has NO interest in this discussion and regards it as nonsense so why “keep beating the dead horse” and bringing it up time and time again on every post?

  13. 2010 December 15
    think permalink

    yep. maybe a lot of biglie’s points are flying over people’s heads. imo, some of what biglie keeps saying, _is_ highly relevant to domain investing (it’s information a domainer could use), but from the way you describe “the domain crowd”, perhaps that’s going to be missed. the manner of presentation and delivery doesn’t help either.

    back on topic.
    .la has been around for a while as a cctld which like .co has been marketed as having meaning apart from the country code it is supposed to represent.
    will there be another tld aimed at los angeles?

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