According to Mashable, the single letter domain name i.Co has hit the auction block.
All the information about the auction is at i.Co
The auction was announced today at the Web 2.0 Summit in San Francisco.
Every bidder will have to be pre-qualified to bid in the auction and the pre-qualification period ends on January 21, 2011.
My understanding is that every bidder will have to be pre-qualified to at least $100K.
The auction will be held by Moniker/SnapNames.com
i.Co, is arguably the best possible single letter domain.
According to the i.Co site:
“”One letter. One brand. Only one chance. With an ever-changing and even faster-paced society, less never meant more. Imagine the possibilities in owning a single-letter domain. In the era of opportunity, .CO is making that notion a reality. With all the promise of the social web before you, i.CO could just be the ultimate “point of control” to engage the entire world of mobile and socially connected consumers. Don’t miss this exceptional opportunity!”””
According to Mashable:
“We anticipate that i.CO will likely command a final price tag in the hundreds of thousands of dollars — if not millions — range. The demand for single-letter domains is high, and with “i” signifying “Internet,” this one would certainly be appropriate for a number of big brand names.””
Juan Calle CEO of .CO Internet S.A.S is quoted as saying:
“As one of the shortest possible URLs in the world, and featuring the most popular single letter in the alphabet, the ‘i.CO’ domain is likely to be one of the most valuable pieces of online real estate ever available,”