Gaia.Tv sold for $22,372 On Sedo

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The domain name Gaia.tv sold for $22,372, according to the former owner of the domain.

The word Gaia according to Wikipedia.org is from Ancient Greek meaning “land” or “earth”; Gaia was the great mother of all: the primal Greek Mother Goddess; creator and giver of birth to the Earth and all the Universe; the heavenly gods, the Titans, and the Giants were born to her.

The buyer appears to the same company that owns Gaiam.com a Yoga and Fitness site and the domain name GaiamTV.com which  describes itself as a “Transformational Network, streaming videos to to expand your horizons.”

The domain name Gaja.tv is being forwarded to GaiamTV.com

The domain Gaiam.TV is also apart of the network and developed.

Buyer Of FYI.TV Is A&E Network & It’s Rebranding Their Bio Network To FYI.TV

About a month ago we interviewed  Kevin Lawrence is a successful entrepreneur, developer, and .TV investor who at the time had just sold the domain name FYI.TV for $30,000 making it the highest reported .TV sale of 2014.

Tonight Kevin reported to us that the buyer is A & E Network who is using the domain name FYI.TV to re-brand its Bio network.

The Hollywoodreporter.com confirms that  A & E Networks is rebranding Bio as lifestyle network FYI and will launch in June 2014

“Known as “for your inspiration” or “for your innovation,” FYI is described as a personalized experience that will embrace the way viewers live their lives — proudly hyphenated and not constrained by one interest or passion. It will blend the inspiring personal creativity of viewers and the emergence of powerful digital entrants to the space with a linear reach that will create a platform for new approaches to content.”

“Bio, a joint-venture between the Disney/ABC Television Group and Hearst Corp., currently reaches more than 70 million U.S. households. ”

“The network has a programming roster that includes docuseries Mobsters, Gangsters: America’s Most Evil, Alien Encounters, Ghost Bait, Haunted History and Sell This House, among others.”

“The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape,” A+E Networks president and CEO Nancy Dubuc said in making the announcement Wednesday.

“FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online.”

“FYI is defined by the world we live in today — offering viewers a less prescriptive, more adventurous approach to their taste, space, social life and look. Gone are the days where consumers are looking for experts to instruct them how to live. Together with our partners and audiences, we are building a new brand that embraces personal creativity and the sharing of the best ideas on air and online.”

 

The new network will cater to a younger, upscale audience by becoming the first net on TV that reflects the way a new generation experience their lives.

The new FYI is already developing more than 30 potential new series that are said to inspire viewers. Programming announcements will be made in early 2014. Outside of the U.S., announcements about the evolution of the Bio brand will be made market by market. While the network will be rebranded, the Bio brand will continue to exist on various platforms in the U.S.”

 

Network Solutions and .50 .TV Domains

Network Solutions needs to pay better attention to their Adwords campaigns or they are trying a bait and switch. When someone did a search for renew dot tv on Google, the search returned the following info.

netsoltv

When you click through no option to get a .tv

netsoltv2

Verisign Is Not Being Transparent on Their Policy With Regards to Short .TV Domains

Verisign logo

Back in December Mike wrote about how GM.tv and 13.tv were being held back and reserved by Verisign.

At the time Verisign said they were holding these back for promotional purposes. In the past Verisign did this with a few other short .tv domains like G.tv.

Domain Name: G.TV
Domain ID: 97041820
Updated Date: 2012-05-10T18:50:28Z
Creation Date: 2011-05-27T04:01:07Z
Expiration Date: 2021-05-27T04:01:07Z
Sponsoring Registrar: .TV RESERVED DOMAINS
Sponsoring Registrar IANA ID: 9998
Domain Status: SERVER-UPDATE-PROHIBITED
Name Server: No nameserver
DNSSEC: Unsigned delegation

So a couple weeks back HD.tv was supposed to drop and the same thing happened. I called Verisign but the person on the phone did not want to speak about it and wanted me to email the marketing department.

Here is that back and forth:

Dear  Raymond,

Thank you for inquiry regarding reserved .TV Domains. .TV reserved domains are domains that are not available for purchase because these domains are reserved. These domains are reserved at the registry level for use in specialized promotions aimed at generating significant brand awareness and adoption of the .tv tld. Please visit the following link for more information regarding .TV domain names.

Jaipal
Customer Service
Verisign

I know what reserved domains are, I am asking are you going to reserve all L and LL.tv domains ? Like you reserved Gm.tv and Hd.tv. Right now Fa.tv and Tw.tv are in redemption, will they be reserved ? Thank you

Raymond,

Thank you for contacting Verisign Support.  Unfortunately we do cannot disclose what domains may or may not be reserved in the future.  Those decisions will be made by the appropriate teams within the company when they determine there is a need or reason to do so.

If you have additional questions, please do not hesitate to contact us.

Best Regards,

Phil
Customer Service
Verisign
VerisignInc.com

So now I have another person replying, Phil, to which I asked, So what you are saying is you are not holding back all L.tv and LL.tv domains that are dropping ? I want to know if any will drop you should be able to answer that question.

Raymond,

Thank you for contacting Verisign Support.  Unfortunately that information is not available to the public.  We cannot tell you if a domain will be reserved or not. We apologize we cannot assist you with any addition information on this.

If you have additional questions, please do not hesitate to contact us.

Best Regards,

Phil
Customer Service
Verisign

This is getting borderline ridiculous, I am asking you is there policy where Verisign is now holding back all L.tv and LL.tv either you are or you aren’t.

No reply after that, but all of a sudden all 2 character.tv domains became unavailable to register. So names that were available like 9L.tv or n6.tv which usually went for $400 to $500 on Name.com as a one time premium, are not available to register.

I have been covering .tv for a long time, Verisign can do what they want that’s fine they own it. At least be honest with those that participate in the extension, people have money for instance tied up on backorders at Name.com. If they know these names are being reserved then they can release the backorder at Name.com and get a refund. For instance the HD.tv back order got released, if someone wanted to back order right now Name.com would charge them $450, not everyone in the world reads this blog, so someone could go and see the back order who may not be on top of everything and tie up $450 for no reason.

So if you are holding everything back, just say so, you at least owe your customers that.

Our Interview With .TV Domain Investor Kevin Lawrence Who Just Sold FYI.TV For $30,000

Kevin Lawrence is a successful entrepreneur, developer, and .TV investor who resides in Southern California.

Kevin just sold the domain name FYI.TV for $30,000 marking it the highest reported .TV sale of 2014.

I did a short interview with Kevin to get the background of how he decided on the .TV extension to investment a large portion of this domain investments.


So your a pretty big .TV domain investor can you tell me what  drew you to the space? 

 “Almost weekly I come in contact with .TV because of an advertisement (car, billboard) or news related to a .TV startup featured on a non-domain blog (TechCrunch, VentureBeat, Forbes, or Business Insider).  It is a frequent reminder of just how disconnected I have become with the .TV domaining community.

When a startup I founded in 2004 started to show traction, I left my professional career in May of 2005 to rejoin it . Because it was getting traction, the decision was motivated by the possible regret I’d feel if I didn’t pursue the opportunity full-time.

The startup developed a custom CMS to feature automotive content and to leverage our proprietary HD streaming video platform.  

We streamed HD automotive video content several months before Google acquired YouTube–long before the masses knew about YouTube!  Based on what I know now, the demand for video and the rate at which we acquired users with no marketing was a recipe to raise money, but that was almost a decade ago when I was a young entrepreneur (my partner even younger) coming in from outside the startup ecosystem for the very first time.

The positive, unsolicited feedback we received from our audience motivated us to work harder (work more) not smarter (raise money and scale).  The video consumption habits of our audience seemed insatiable and demand continued to spike so we decided to feature the HD videos exclusively on their own domain.

That presented us with the modern day domain dilemma–what domain should we register that offers an excellent opportunity to brand this new video channel?

What would still be available in a .COM world on a shoestring budget where all good name were already in use or for sale in the aftermarket at prices beyond what we were willing to pay?

I poured through hundreds of aftermarket listings to identify ANY relevant .COM URL that might appeal to us, but the options did not look good so I expanded the search thinking we might get lucky and find a .NET or .ORG that could work and searched ‘All other extensions’. 

That is when it happened! Two letters, T and V, jumped off the page.

I paused while my mind envisioned the future of video on the Internet not only competing with traditional television for eyeballs but also rivaling it for consumer attention and engagement

“What better extension to use than .TV,” I thought to myself.

 .TV REALLY intrigued me. 

I recall feeling excited like I had discovered an opportunity missed by others.

TV had more intuitive meaning than .COM (though everyone knows what it is), the TV acronym is well-known and established in practically every country, most of the keyword category killer .TV domains remained on the shelf and available to register, and highly sought after .TV names are significantly less expensive than their .COM counterparts.

Thus, .TV seemed well-suited and the most natural and viable channel for businesses and entrepreneurs looking to promote video or television related content online.  

Investing capital into the .TV extension for the first time posed a certain amount of risk, but after evaluating that, I determined that the returns in the long run would offset that risk. 

I initially targeted the automotive vertical and acquired several keyword .TV domains that could leverage our existing audience. These moves not only preserved the opportunity to develop new channels in the future but also served to block potential competitors from capitalizing on these domains.

I also began publishing my thoughts about the extension especially as an outsider on the forums

One gentlemen from the forum befriended me.  We spoke offline a few times about .TV and felt that we should start a blog covering the .TV extension, including .TV sales, news, opinions, and interviews.

AllThings.TV was born.

 Since then, the market for .TV has grown considerably in part due to VeriSign implementing changes to the pricing and marketing of .TV domain names.

The biggest change involved a complete revamping of the steep annual renewal pricing policy.

In 2007, VeriSign entered into a strategic alliance with VeriSign that included making eNom the exclusive registrar for Premium .TV domain names.

This included Premium .TV domain names already registered and those still on the shelf available to the public. 

The strategic alliance eventually dissolved and VeriSign re-launched the extension some time later, opening up the opportunity for different registrars to offer Premium .TV domain names and abandoning the high annual renewal pricing structure

Originally, Premium .TV domains required an annual renewal price equal to the Premium .TV registration price. 

This ‘Premium .TV registration price equals your renewal price’ became a pain point and proved to be one of the biggest hurdles to wider adoption. 

When VeriSign modified this pricing structure, it resonated well with the target audience including domainers, investors, and businesses.

If you acquired a Premium .TV domain this year off the shelf, then you would pay the same annual renewal rate as you would had you purchased a non-Premium .TV domain (typically $20-30). 

VeriSign also priced registration costs for any non-Premium .TV domains, enabling registrars the opportunity to pass on that savings by lowering registration prices to as low as $9-$10/year which in some cases has been less than .COM at some registrars.  It is important to note that you can receive this discounted yearly price for each year when you initially register a non-Premium .TV domain so make sure to max it out when you initially register a non-Premium .TV name .  

Unfortunately, VeriSign has yet to grandfather in. TV

Premium domains that were registered prior to this change in the pricing structure and that continued to be renewed after this change–some domainers refer to these .TV domains as Legacy Premium .TV Domains.

Still, this latest move by VeriSign attracted a new group of customers and spurned further investment from existing .TV stakeholders. 

When I first registered a .TV domain, an infinite number of single keyword and category killer .TV names sat available to be registered.  

Today, the majority of these are registered and even back-ordered by domainers hoping that the original registrants fail to keep their .TV domain renewed.

And the .TV market is on the rise.

I have personally verified some big 6 figure .TV sales that have been reported and many 5 figure sales.

I also know of some .TV domainers who excel at picking up dropped .TV domains and successfully finding buyers for them within 30 days at $1xx-2,500 prices on a regular basis–I have no idea how this last group figured out how to quickly market and sell their domains for a quick flip but they have.

In general, I resisted selling throughout the past few years and avoided selling to anyone that was not an end-user or their representative.  

End-users typically place greater value on a domain they would like to use for a specific purpose as opposed to the domainer or investor looking to expend as little as possible to acquire this domain just to treat it as inventory that will be resold at a later date.  

In the last few years, I sold or brokered the sale of Tattoo.TV, PIMP.TV, Vintage.TV, Weed.TV, Word.TV, and the latest domain sale I brokered this month involved FYI.TV on behalf of an investment group I am a member of. 

In my experience, any counter offer received during the 3rd round of negotiation may possibly be their last and final offer. 

This latest deal was smooth but took considerable time because I was dealing with a broker for the buyer, and I know that buyers with brokers do not always respond immediately to the broker. 

When they do respond, more time can pass before a broker gets a chance to communicate their parties’ wishes to the seller or seller’s broker, and vice versa.

How Do you think the new gTLD’s will effect the value of .TV domains?

I believe that only great things lie in the future for .TV as vanity TLDs rollout–which I see as further promoting the fact that interesting things can live beyond the  DOT not just COM.  

This can also eliminate any possible confusion that people might have suffered in the past when they saw something other COM, NET, or ORG following the dot.

It seems that most of the people outside the domain business do not know that .TV started life as a ccTLD that was subsequently marketed as vanity TLD, so I view the rollout as nothing but great news for .TV because .TV is already established, the rollout will further enhance the existing public awareness of .TV, and the renewal pricing of .TV is no longer that obstacle it once was (not including those Legacy Premium .TVs), increasing the adoption rate we can expect from entrepreneurs and businesses, both large and small.

Ironically, I would never have guessed that the .TV names I sold would be the first because they are not representative of the best names in my portfolio. 

This experience has taught me not to always swing for the fences or discount the potential return from great names in search of the best names. 

But I also realized that the biggest piece of selling a domain is knowing how to market those domains to the people who are in the best position to leverage them. 

While every domain inherently has variety of potential values to different end-users, those end-users or the decision makers, i.e. those in management roles, may not know or have information that the domain exists, that the domain can accomplish what it is you think it can accomplish for them, or that the domain is even available for purchase.  So you might have gold your gold may be worthless if potential gold buyers don’t know you have what they need or want.

What are the 3 major lessons you learned as a Entrepreneur that you would like share with the audience:

The biggest lessons I learned from all my collective experiences as an entrepreneur that I want to share are:

1) Invest your time expanding your network to people within the industry who are successful at doing the things you want to be better at; spend less time interacting with those who are not successful;

2) Invest in yourself (education and business) and be willing to make mistakes; and

 3) Resist adopting the mindset and agendas of unsuccessful people.

Thank you Kevin anything else?

I want to thank Mike Berkens for extending me the opportunity to guest blog a post on TheDomains and the team at The Legacy Fund for staying on me to announce this most recent sale. 

I would have been quick to report such a sale in the past but with a family, the beginning of a new year, and my involvement in a new startup, the time available to do things like this just escapes me!