GoDaddy Announces The .Co Super Bowl Commercial
In the press release by Godaddy today, the company announced what we told you last week they would be announcing today, that they will be sharing a 30 second SuperBowl Commerical to “spotlight to tell the world about a new domain name extension — .CO”.
“”We think this new commercial will do for the dotCO domain what our first Super Bowl commercial did for Go Daddy,’ said Go Daddy CEO and Founder Bob Parsons”
Wow that’s strong.
“Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Over the last six years Go Daddy’s ads helped take the domain name registrar from a 16 percent market share of new domain names in 2005 to its world-leading 50 percent market share today.
“Like the rest of the world, we’ve watched Go Daddy translate its Super Bowl commercials into tremendous results, in terms of new customers, sales records and lots and lots of buzz,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Our dotCO commercial will be as GoDaddy-esque as any ad we’ve ever done,” Parsons promised. “And I promise you this, it’s going to be a commercial with a Super Bowl-sized twist … and that’s all I can say about it right now.”
This year’s Super Bowl is on the FOX television network, which is where Go Daddy’s Super Bowl legend began. The broadcast commercial slots sold out months ahead of last year, a sign some say points to economic recovery. The Super Bowl will be the television commercial debut for the .CO domain, just as it was for Go Daddy. An estimated 100 million viewers are expected to watch the big game.
To see Go Daddy’s Super Bowl commercials and photos, visit http://www.GoDaddy.com/SuperBowl.”"”
This should really lift the .Co extensions value as ten of million of people are about to learn about something they had no idea existed.
Even if .CO gets 1/4 of the benefit from the Commercial that Godaddy has its going to be a game changer for the already successful extension
The time to qualify has now been extended to February 9th which is after the Super Bowl.
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What “El Grande Cheeese” said.
***********
EM: show me marketing in any Spanish dictionary.
Highest bid for these beautys at Sedo a couple of weeks ago.
creditos.co 313 EUR LOANS
vuelo.co 350 EUR FLIGHT
What is the excuse now?
Kool-Aid…come and get your fresh Kool-Aid.
PT Barnum has arrived.
“”"the failure of the buyer to attempt to understand the basis for an investment’s value beyond simply “resale value” to another investor is also what fuels ponzi schemes, like the one madoff ran. “”"
Not to nitpick here, but Madoff was running something a bit different. He was taking in tons of cash, fabricating false paper returns (which generated more ‘excitement’ and inflow of investor cash) and just blowing the money. When things melted down and the redemptions came pouring in, the assets weren’t there to cover.
Your post on the greater fool theory is right on, though, and it’s a huge component in the domainer-to-domainer resale game. When new TLDs come out, it’s in full swing.
There are a lot of value drivers in domains, chief amongst them being .com’s status as the most powerful eMarketing tool we have. It’s intuitively understood by consumers and when pared with the right keyword and the right content, allows one to credibly define that entire industry or niche, which in turn has tons of value to people selling those products. This phenomenon is organic, it’s qualitative but nevertheless, it’s very, very real. It’s what gives .com so much of its inherent value and what inspires businesses and end users to open their wallets big to own them.
The people quick to buy into alternative TLD’s with the belief that they’re ‘equal’ to .com don’t understand this, for whatever reason. Perhaps they haven’t done their homework, perhaps they just don’t have the right intelligence type to ‘get it’ but for whatever reason, it doesn’t sink in with them.
If your sole objective is to leverage keyword advantages in the domain to rank and splog, then yes. Go-Go-Gadget .info, or whatever. If you’re a reseller, an investor or a speculator, then not all TLDs are created equal.
.com is an indy car, the closest thing to it is a bicycle. There are some decent, undervalued bicycles out there, but the people proposing that .co will unseat .com in the minds of consumers may as well suggest that Lance Armstrong will win the Indy 500.
“.com is an indy car, the closest thing to it is a bicycle.”
====
.COM is like the U.S. Dollar and .CO is like the Euro
But the richest man in the world relies on the .PESO
If its not the noobs bigging the .co up…. its the .com(plainers) dissing it. Which ever way… you got to say… any publicity, is good publicity.
PS I’m a noob
PS I’m a noob
never would have guessed
This is getting ugly. I have a lot of nasty things to say to the people that just can’t mind their own business and who try to knock down people who are trying to succeed at this game…but I won’t bother. It’s like someone breathing down your neck while you are playing poker and telling you how to play your cards. It’s annoying.
In respect for Mike’s site I think everyone should chill out with the ad hominem attacks.
correction: namespace -> addressspace
@Christopher: You ain’t seen ugly yet. If .co goes the way of .mobi (or .ws, .tv, .biz, …), the zealots will be back with a vengeance. Some of the .mobi forum threads are legendary.
Give it a year or two to see how it shakes out.
Super Bowl Sunday (Half-time):
Frank:
“Hey Bubba! Pass me another beer…damn, these wings are good. You see that? That Go – Daddy thing? Says they got dot-see-oh inner-nets now. What ya’ spose that means?”
Bubba:
“Yeah, she had a nice rack. Hand me s’more of those wings!”
“anything having to do with .CO has 100+ comments.
no other topic even comes near this.”
This is pretty common each time a new extension is launched…or re-launched in this case, it was the same for .us, .pro, .be, .im, .mobi, .eu, .asia, .me and probably a bunch of other ones I missed.
Best of luck, as they say in the Lottery, you gotta be in it to win it
a lot of pejorative comments here. Trying to put down .CO by comparing it to every b.s. they can come up with.
Why do these people try and bring others down.
Well. Misery loves company. They are miserable and want others to be equally miserable.
The .CO extension speaks for itself.
One word, one phrase.
Superendously Super Bowlously Awesome!!!!!!!!!!!!
Viper,
You are in the wrong forum.
The adult forum’s in the .xxx extension.
http://www.thedomains.com/2010/12/14/icm-registry-launches-xxx-founders-program/
heeheehehehee!!
“a lot of pejorative comments here. Trying to put down .CO by comparing it to every b.s. they can come up with. ”
Geez, touchy touchy, my apologies for stating a fact that there is always alot of excitement each time a new ext is released, next time I respond to a comment of yours I’ll make sure I’m wearing my pink dress & waving my pom poms…happy?
.CO is on fire, hot, hot, hot
.com is dead
It is no longer hip.
.CO is the new
.CO is hip
Welcome the new .CO King!
…Are you hoping to get a part in the new GoDaddy.co BlockBuster?
If you check the trend, you’ll notice the world is embracing .CO as the new standard, from South Africa, to Australia to UK, many .CO websites are popping up, including mega companies such as the popular British Amplifier Brand, Laney. Slowly, it is creeping up, before you know, .CO will be untouchable. Here are just a few developed .CO sites:
jamesclarke.co (UK)
commotion.co (UK)
strongwood.co (UK)
indigo.co (UK)
laney.co (UK – popular amplification brand)
partech.co (UK)
bretto.co (Egypt)
skaaning.co (Denmark)
intro.co (Norway)
edas.co (Norway)
klapp.co (Sweden)
capex.co (New Zealand)
scoala.co (Romania)
parfumi.co (Bulgaria)
haskovo.co (Bulgaria)
rentacarbg.co (Bulgaria)
macaroon.co (South Africa)
imara.co (South Africa)
autogen.co (South Africa)
truckandplantonline.co (South Africa)
@ LS Morgan
“It isn’t that you can’t follow my ‘line of thinking’. More like you seem to struggle with comprehending simple words and how they’re applied to a conversation. ”
Resorting to personal slights is a very low form of discussion. Quite a habit you’ve formed there in many of your posts when someone challenges you. It’s the last resort of the weak man/woman. When you don’t have a good retort/counterargument, resort to making it personal. If you are wondering why no one takes you seriously, you need not look further.
@ Domo
In almost every dictionary “mercadotecnia” is a secondary term.
marketing
[ˈmɑːkɪtɪŋ]
sustantivo1. marketing (m) mercadotecnia (f) (comercio) (study, theory); comercialización (f) (promotion)
marketing campaign -> campaña (f) de marketing or de publicidad
marketing department -> departamento (m) de marketing
marketing manager -> director(ora) (sustantivo masculino o femenino) comercial, director(ora) (sustantivo masculino o femenino) de marketing
marketing strategy -> estrategia (f) de marketing
Also:
creditos.co – MINIMUM offer is around $13000
vuelo.co – MINIMUM offer also around $13000
Where did you get YOUR stats from?
Also, “credito” is a secondary term. “Prestamo” is primary as the word for the infinitive “to loan” is “prestar”. More accurately, both words are IDNs.
Google is now recognizing .co as a link in Gmail and text messages on Droid phones.
@Robert,
That’s a nice list. Demonstrates the international flavour .co is taking. The demand for excellent keywords in a credible extension is high around the world. Perhaps, people look to improve their domain names when their home cctld is already taken.
.CO will become bigger as people start to know about it. People for the most part don’t like change. It takes time for people to embrace something new and begin to see value in it.
I choose a .CO for my new site: http://www.websiteguide.co
@George
True. Sometimes people are slow to respond to change. But I’d say the response time for .co has been excellent. All thing taken into consideration.
http://www.xtranormal.com/watch/8142573/
“Although Go Daddy and its competitors continue to offer .com first, two large retail domain registrars are making a significant push to get customers to register .co.
Both Network Solutions and Register.com are promoting .com as a second choice to .co, with Network Solutions even promoting .co above other domain extensions you’ve selected.
If the .com is available, Network Solutions still slots .co as number two but doesn’t auto select it.
At Register.com .co is called out as an alternative whenever your .com isn’t available. The site pitches the domain as an alternative to .com, saying .co is short for “company”. Alternative TLDs are far down the page:”
Just posting this as an FYI .
It just may be that .CO is gaining in popularity.
Cheers
What is this “Super Bowl” everyone is talking about?!?
Nice job .CO!!
Go Daddy to Unveil First GoDaddy.CO Girl
*************************************
“Go Daddy says it will unveil GoDaddy.co girl in conjunction with Super Bowl commercial.
.Co already scored a major coup by partnering with Go Daddy on its 2011 Super Bowl commercial. But the publicity train rolls on.
The latest announcement from Go Daddy: it will showcase its first every GoDaddy.co girl in the commercial.
Well, maybe. The company hasn’t decided it if will formally unveil the .co girl during the broadcast commerical or make viewers go to the the online extended version of the commercial to find out who it is. (Go Daddy typically has a “see more at GoDaddy.com” message at the conclusion of its commercials as a busty women starts to take off her clothes.)
In the press release, .Co Internet S.A.S. CEO Juan Diego Calle says ““Cool domain names, long gone in the dotCOM sphere, are available now with dotCO…We think the new Go Daddy dotCO Girl will bring dotCO to the mainstream — it’s a memorable, meaningful domain name extension destined to open up millions of new, creative branding opportunities on the Internet.””
Cheers
Here is out pick of who the Godaddy .Co girl is:
http://www.thedomains.com/2011/01/11/so-who-s-the-new-godaddy-com-co-girl-our-pick-abcs-modern-family-star-sofia-vergara/comment-page-1/
The .co extension is going to become much more valuable after GoDaddy (one of the most know domain companies) features it in their Super Bowl Commercial.