Coca-Cola announced today that it has launched "its biggest marketing campaign in a decade, uniting its four brands under one new tagline: "Taste the Feeling". "Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” "The soft drinks giant will ditch the different brand personalities across Red Coke, … [Read more...]
Anheuser-Busch Buys BestDamn.com Domain, Registers BestDamn.Beer For Apple Ale
Anheuser-Busch, LLC has purchased the domain name BestDamn.com with the help of domain buy service The Treadstone Group, Inc. / Ross Bulla about July 27, 2015 according to whois records. The domain has been registered since June 23, 2000 and prior whois records showed the domain owned by “Best Damn Dot Com” and a registrant email address of “jsullivan@gpac.net” To go along with the BestDamn.com … [Read more...]
Madison Avenue Still Doesn’t Get it
In an article published by "Thomson Financial" today, Ad Executives speak about online advertising. The article points out that Online Advertising revenue rose by 25% this year, up to 20 billion, but advertising companies state that they would spend much more online if they felt they had a reliable way to measure online audiences. Ad execs want a measurement tool like the Nielsen Co for Television … [Read more...]