For those not following Google over the last six weeks, right side desktop ads are gone and the rules of SEO and how people scan Google have changed a bit. Dan Bagby wrote a good article on these changes and provided some insight into keyword research. From the article: Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for … [Read more...]
Google Threatens To Block Repeat Offenders of its Webmaster Guidelines
In a blog post yesterday Google warned sites that volatile Google's Webmaster Guidelines repeatedly can be barred from the search engine results pages (SERPs) permanently. "In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual … [Read more...]
$670.44 Per Click Advertising VS $10 Domain Name? 100 Most Expensive Keywords 2015
WebpageFX.com did a nice infograph of the 100 most expensive cost per click advertising keywords in 2015 and they range from $670.44 down to $273.33. I have parked a fair amount of domain names in my life and never had a 3 figure click payout but I also do not have that many "legal" domain names and relating keywords but 78% of the 100 most expensive keywords are in the legal vertical according to … [Read more...]
Google Answers The Question Of How Will It Rank New gTLD’s: .Brands Get No Extra Weight
Google published a post today on how will Google rank new gTLD's. ""With the coming of many new generic top level domains (gTLDs), we'd like to give some insight into how these are handled in Google's search. We’ve heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example: Q: How will new gTLDs … [Read more...]
Could Apple Surpass Google in Search One Day ?
There was an interesting article on of all places LearnBonds.com with regards to Apple going after Google in search. The article discussed the fact that Applebot has been crawling the web for close to a year and that back in May, Apple made that clear. The article also delves into why Apple cannot collect as much data as Google does due to their differing policy when it comes to … [Read more...]
How To Change Domains But Keep Your Search Ranking
John Rampton published an article today on Forbes that looks at switching domain names and keeping search ranking. He does point out that you are more likely to drop in the rankings immediately after making a move. This should be a short term drop. Rampton provides a step by step guide for those looking to make such a move, he goes over 8 points you should follow when making your move, … [Read more...]
Google to add Buy Buttons to Mobile Search
Google is planning on launching buy buttons in mobile search only, there will not be buttons when someone searches on desktop. One has to wonder how all the advertisers who spend big money on Adwords will feel about this. Engadget stated there are several reasons why this will be mobile only. The biggest reason ? Mobile searches outpacing desktop searches. The Wall Street Journal is responsible … [Read more...]