• Home
  • About Us
  • Contact
  • Advertise
  • Awards
  • Privacy Policy
  • Twitter
  • Facebook
  • RSS
TheDomains.com

As Viewer Patterns Change So Are The Search Engines

April 18, 2016 by Raymond Hackney

For those not following Google over the last six weeks, right side desktop ads are gone and the rules of SEO and how people scan Google have changed a bit.

Dan Bagby wrote a good article on these changes and provided some insight into keyword research.

From the article:

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads on the right side. People are also scanning the page faster by taking only eight or nine seconds to click, down from 14 to 15 seconds in the 2005 study.

It only makes sense that Google would eventually react to how searchers are adapting to the line of links they are used to by taking away the right bar. This is also further evidence of Google’s continued gravitation toward being a mobile-first search engine, since the right column of ads was not visible on mobile search.

Read the full article on SearchEngineLand.com

Filed Under: Google, Search/SEO

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

« Buying A Domain Name to Get A Twitter Handle – Wrong or Genius ?
Market Recap 4/18/16 Tucows continues winning streak up another 5% »

Comments

  1. B says

    April 18, 2016 at 1:37 pm

    Thx for sharing.

    Wonder how much those top ads go for on Google ?


Recent Articles

  • Sedo weekly domain name sales led by ThisAV.com
  • CentralNic 2022 gross revenue of about USD728 million
  • Is The Rock going into politics? A couple domain name registrations point in that direction

Recent Comments

  • Charles on What is a fair sales commission rate?
  • zakaria on What is a fair sales commission rate?
  • Steve on What is a fair sales commission rate?
  • Steve on ChatGPT.net sells for $8,900 at DAN.com
  • Snoopy on What is a fair sales commission rate?

Categories

Archives

Copyright ©2022 TheDomains.com — Published by Worldwide Media, Inc. — Site by Nuts and Bolts Media