Winston Burton wrote an interesting article on Search Engine Land that dealt with the importance of keywords and ranking in Google. One of the key points made was that the answer varies based on your domain name. From the article: Do you even need keywords on the page to rank anymore? The answer will vary depending upon your domain. If you’re a high-authority site that has high-quality … [Read more...]
The Most Expensive Google Adwords in the U.S.
A little over a month ago we posted about the highest paying keywords in the U.K. and how they were dominated by gambling keywords. Here is a look at the most expensive keywords according to Google Adwords in the U.S. No surprise that the legal sector dominates the U.S. market. One niche I can say I have never thought about, Water Damage, is high on the list as well. The data was … [Read more...]
Who Has The Most Valuable Search Traffic ?
Kyle Floyd published an article on SiegeMedia.com that looked at who had the most valuable search traffic ? By taking data from WordStream on highest paying adword keywords, they combined that with data from SEMRush to determine a monthly “value” for organic traffic from Google for companies across the web. Floyd notes, "Despite the fact that “Traffic Cost” can mean you have a lot of … [Read more...]
77 of the 100 Most Expensive U.K. Keywords are Gambling Related
Chris Lake wrote an article on Clickz that looked at the most expensive keywords for the U.K. After looking at the data it is clear that Google would love to see online gambling legal in the U.S. SEMRush compiled data for Lake and showed 77 of the 100 most expensive keywords are gambling related. The report noted 3 of the top 25 are typos of Roulette. … [Read more...]
As Viewer Patterns Change So Are The Search Engines
For those not following Google over the last six weeks, right side desktop ads are gone and the rules of SEO and how people scan Google have changed a bit. Dan Bagby wrote a good article on these changes and provided some insight into keyword research. From the article: Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for … [Read more...]
Google Threatens To Block Repeat Offenders of its Webmaster Guidelines
In a blog post yesterday Google warned sites that volatile Google's Webmaster Guidelines repeatedly can be barred from the search engine results pages (SERPs) permanently. "In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual … [Read more...]
$670.44 Per Click Advertising VS $10 Domain Name? 100 Most Expensive Keywords 2015
WebpageFX.com did a nice infograph of the 100 most expensive cost per click advertising keywords in 2015 and they range from $670.44 down to $273.33. I have parked a fair amount of domain names in my life and never had a 3 figure click payout but I also do not have that many "legal" domain names and relating keywords but 78% of the 100 most expensive keywords are in the legal vertical according to … [Read more...]