DirectNavigation.com wrote today about a notice that went out to anyone who advertised with Yahoo or the its prior service GoTo.com, on its PPC program(s) anytime from May 1, 2000 until September 22, 2009. That's a lot of advertisers. The class action arose out of a suit by advertisers against Yahoo, alleging that Yahoo: """breached its contract with its customers by allowing Yahoo! ads … [Read more...]
Google: Ad Recession Is Over
The CEO of Google, Eric Schmidt said today, that the worst of the advertising recession is over and Google started to see signs of a recovery in May and June. Schmidt said that the largest U.S. Internet search engine has increased its hiring and investment in anticipation of a recovery. "The worst is behind us," he said. "We're clearly seeing aspects of recovery, not just in the U.S. but … [Read more...]
Google CEO Schmidt: We Overpaid A Billion Dollars For YouTube.com
According to Cnet.com, Google's CEO Eric Schmidt said under oath, that he told Google's board of directors that his estimate of YouTube's worth was somewhere between $600-$700 million, at the same time it went out purchased YouTube.com in 2006 for $1.65 Billion dollars. It's a very interesting and unique insight to one of the most successful company in the world decision to overspend on … [Read more...]
Yahoo’s New Program To Lower PPC Click Prices To Advertisers Can’t Be Good For Domainers
According to MediaPost.com, Yahoo has plans to issue a "variety of tools for advertisers aimed at lowering costs for paid search campaigns" On Friday Yahoo is going to announce it will allow advertisers to participate in its BOSS (Build your Own Search Engine) search program through a deal with Domain Development Corp.,(an Advertiser on This Blog). """Advertisers will bid within the same … [Read more...]
Has Bing.com Maxed Itself Out Already?
According to a report by analytics firm StatCounter, Bing.com's share of the Internet search market decreased by more than 1 percentage point in September. Bing had 8.51% share in September compared with 9.64% in August. So you must think that Bing's decline helped Yahoo. No. Actually, Google's share of the U.S. search market increased to 80.08% in September compared with 77.83% in … [Read more...]
Yahoo To Roll Out $100 Million Marketing Campaign Around “Its You” But Doesn’t Own The Domain
Yahoo announced today it plans to spend more than $100 million on its new marketing campaign over the next 15 months. The multimedia campaign will be launched in the United States next week, in the United Kingdom and India in October, and other countries next year, around the tag line: "It's You". However, the domain name itsyou.com doesn't belong to Yahoo. ItsYou.com belongs to domainer, … [Read more...]
PPC Ads With Logo’s & Icons Coming To Bing
According to Mediapost, Microsoft is going to launch a pilot program this month to test a new paid search ad format, allowing advertisers to not only use text and links in the ad, but use logos and favicons embedded in listings. ""The formats are intended to make ads pop in search results and to encourage advertisers and media buyers to allocate more paid search campaign dollars to … [Read more...]