According to a report by analytics firm StatCounter, Bing.com’s share of the Internet search market decreased by more than 1 percentage point in September.
Bing had 8.51% share in September compared with 9.64% in August.
So you must think that Bing’s decline helped Yahoo.
Actually, Google’s share of the U.S. search market increased to 80.08% in September compared with 77.83% in August despite Bing.com’s massive ad campaign.
Yahoo’s share of the search market decreased from 10.5% to 9.4 %, in the same period, according to the same report by StatCounter.
If Bing has already maxed out its market share with Google picking up an even bigger slice of the pie, it doesn’t bode well for the Yahoo-Bing search combo coming to a computer near you next year.
Microsoft’s positive change from July – September is still less than the losses by Yahoo during the same time frame.