Matt Southern wrote a piece on Search Engine Journal that Google will be expanding its local search to the UK,Canada and Australia. Back in August Search Engine Land called the local search update the Pigeon, Understanding the Pigeon Update At this time, Pigeon seems to only impact local search queries made in English within the United States. At first sight, Pigeon seems to give preference to … [Read more...]
Goliath vs Goliath as Google Takes On Hollywood in Piracy Wars
More and more tidbits continue to come out of the Sony leak, The Verge reported on a meeting between Sony, Google and Homeland Security. The Verge a week later ran a story about Google being incensed over Hollywood's anti-piracy measures. Google was especially concerned with "Project Goliath" The project's goal was to find a way to block pirate sites from appearing online. From the … [Read more...]
Following The Adwords Money Trail
Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches. From the article: There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no … [Read more...]
From Brussels With Love – Europe Wants Google Split Up
Europe Wants Google Split Up We have seen countries in Europe propose a "Google Tax" we have seen several initiatives with regard to privacy and the right to be forgotten. Now Europe looks to be mulling a proposal to split the company up. Bill Gates can only be thinking to himself, "Larry, Sergey, Welcome to my life" The Financial Times Reported: High quality global journalism requires … [Read more...]
Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee
According to CBS News, Google is rolling out a new service called "Contributor" that will allow users to block seeing AdSense ads on site users visit for a charge. "Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 per month that will block AdSense advertising on those sites, … [Read more...]
Google Withdraws Another New gTLD Application: .Earth Won By Interlink Co., Ltd
Google has given up on another new gTLD extension. Just hitting ICANN's site today, Google has withdrawn its application for .Earth The remaining applicant is Interlink Co., Ltd. of Japan also known as Urban Brain. The new gTLD was set to go to auction later this month. According to its application Interlink Co., Ltd. (Interlink) envisions that the “.earth” top-level domain (TLD) will … [Read more...]
Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space
Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. … [Read more...]