Google has given up on another new gTLD extension.
Just hitting ICANN’s site today, Google has withdrawn its application for .Earth
The remaining applicant is Interlink Co., Ltd. of Japan also known as Urban Brain.
The new gTLD was set to go to auction later this month.
According to its application Interlink Co., Ltd. (Interlink) envisions that the “.earth” top-level domain (TLD) will become a symbol of worldwide unity on the Internet.
By registering a second-level domain in the “.earth” TLD, registrants will agree to do their part in protecting the planet, environmentally and socially, by doing away with all forms of harmful actions to Earth and its inhabitants. All registrants effectively become ambassadors to the “.earth” community.
The concept of creating the “.earth” TLD is much larger than environmental relationships, or philanthropic ideals; it’s all about connecting and establishing cooperative relationships between like-minded individuals who wish to show their support for making the planet a better place.
Interlink anticipates that domains under “.earth” will focus on a wide range of issues; for example, while some users will register domains associated with the preservation of wildlife, others may register names that deal with societal relationships including international and racial conflicts, and other users may use “.earth” to publicize their mission to raise support and awareness for serious illnesses. As part of the registration process, all registrants will agree to and pledge to do away with any and all hostile actions that harm earth and its inhabitants. The registration of an “.earth” name will require users to fully acknowledge equality, tolerance, and fairness among all people.
Interlink will use a portion of the proceeds from “.earth” to support worthy causes around the world beginning after registry startup costs have been recovered. Interlink is committed to the following:
Placing a selected percentage of all revenues a fund to assist relief efforts for natural disasters
Utilize revenues to help promote the growth of the Internet in developing countries.
Utilize revenues to promote and support select public (non-political) initiatives””
