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Category: Branding

First .Auto Domain: Kain Automotive Switches From KainAutomotive.Com To Kain.Auto

Posted on November 11, 2015

Kain Automotive has changed their domain name from KainAutomotive.com to the new gTLD Kain.Auto becoming one of the first registrants of the new gTLD .auto. The domain name KainAutomotive.com is now being…

Farmers Bank & Trust Switches From .Com To .Bank Domain

Posted on November 8, 2015

Farmers Bank & Trust which has branches in Arkansas and Texas and approximately $1.2 billion in assets has changed its domain name from .com to a .bank Farmers Bank which was using…

A Checklist for Naming A StartUp

Posted on November 4, 2015

Dharmesh Shah wrote an article on Inbound.org that detailed his checklist for choosing a start up name. Shah writes he has been thinking about naming and branding for 20 years. He also…

Here Are The 1st Domains In The New Domain Extension .NRA: ColdDeadHands.NRA

Posted on October 24, 2015

  The National Rifle Association, which applied to operate the new domain extension .NRA,  registered its 1st domain names and we have the list for you. According to their application to ICANN…

New Study: 88% of Startups Have .Com Domain Names: 41% Are “Invented Names”

Posted on October 21, 2015

A new study out today by Clutch, a Washington, DC-based research firm, whose domain name is Clutch.co, shows that 41% of newer, venture-funded startups have invented names, almost three times the amount…

Sometimes Shorter Is Not Better: StreetHub.com Rebrands to Trouva.com

Posted on October 19, 2015

  TechCrunch.com published a post about a UK startup, Streethub.com raising another $2.4 Million in funding. StreetHub.com “helps independent shops and boutiques be discovered and sell online,  including offering ‘click and collect’…

HopScotch.com Hit With UDRP By Owner of HopScotch.fr

Posted on October 17, 2015

This is a weird one for sure. A UDRP has been filed against the domain name Hopscotch.com The Complainant is listed as the Hopscotch Group, which is a french PR company whose…

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