B-Social has secured £7.8m in funding and is now dropping the hyphen and getting a short new name. The company that is building a social bank is rebranding to Kroo.com. The domain…
Category: Branding
Moving from a .com to a .us
You don’t see this everyday a domain change from a .com to a .us. Sipree.com changed their name to DigitalPay which is a solid brand name for what they do. The .com…
Rebranding trends for 2020
Forbes published an article on the trends surrounding rebranding. Looking back at 2019 and forward to 2020. Those who own and trade short names especially .com will be happy with the continuation…
Domain name change and rebrand causes one company to lose 80% of their organic search traffic
Not every rebrand and domain change goes as planned. In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees. Patricio Robles wrote a…
When your brand is a misspell of a misspell things can get confusing
So I was watching tv the other day and saw a commercial for a company called Blooom. I was like wait three o’s? Now of course the add an extra letter, misspell…
Apple Does It Again: Names It’s New HQ “Apple Park” Doesn’t Own ApplePark.com (or the .net or .org)
In a Press Release today, Apple announced that its new Headquarters will be named Apple Park. The new 175-acre HQ will have 12,000 employees in a ring-shaped, 2.8 million-square-foot main building which…
Forget Naming Companies – One Teen Is Getting Paid to Name Babies
There was a really cool story on BBC.co.uk that was sent to me by Adam Yamada from Yamada Media. Domain investors and branding firms spend most of their time selling names or…