So I was watching tv the other day and saw a commercial for a company called Blooom. I was like wait three o’s? Now of course the add an extra letter, misspell has been en vogue over the last 8 years. Fiverr.com probably the most famous example, then BrandBucket started accepting a lot of misspelled names.
In their December newsletter BrandBucket listed misspells as 6% of all keyword related sales.
So now the problem with the misspell on Blooom is that Bloom.com is a developed website. How do you walk around at a conference like NamesCon and say check out my latest project Blooom.com without always saying with three o’s? Your name will be mentioned over and over on tv and radio and no one will know that there is a third o.
But wait, there’s more! Bloooom.com is also a developed website. So there are 3 businesses running with the popular keyword bloom.
Bloom.com Wellness and Beauty
Bloooom.com Digital Engagement Platform
So what do you think? Stupid choice or fun brand?