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TheDomains.com

Domain name change and rebrand causes one company to lose 80% of their organic search traffic

November 20, 2019 by Raymond Hackney

Domain change lost traffic

Not every rebrand and domain change goes as planned.

In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees.

Patricio Robles wrote a piece on Econsultancy that delves into the rebrand and what might have gone wrong.

The article is an especially good read for anyone who is thinking of a domain name change and redesign of their website simultaneously.

From the article:

A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.

As detailed by BetaKit, six months ago, logo and brand identity platform Looka changed its name from LogoJoy as it embarked on an expansion beyond its AI-driven logo service. Dawson Whitfield, Looka’s co-founder and CEO, told BetaKit that his company anticipated a 20 to 30% drop in organic traffic as a result of the domain switch from logojoy.com to looka.com, with a three to six month recovery period.

Read the full article on Econsultancy.com

Filed Under: Branding, Domain Names, Web Development

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. Don M says

    November 20, 2019 at 1:26 pm

    maybe just fwd it next time!

  2. Charles says

    November 20, 2019 at 3:11 pm

    Should this be forwarded to ICANN? 😀

  3. James Rayers says

    November 20, 2019 at 8:36 pm

    A good reminder for the rest of us that Google still leans on keywords in domains. I’m not convinced about the name Looka anyway.

  4. John says

    November 21, 2019 at 3:01 am

    A good illustration and reminder of how Google is too much of a monopoly.

  5. GetDomainData says

    November 21, 2019 at 9:26 am

    this is seo gone wrong. wishing them recovery


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