ExoClick is now the fifth largest ad network in the world, today they put out a release claiming to have reached a record 4 billion daily ad impressions. ExoClick has seen rapid…
Category: Advertising
Google Adsense Conspiracy a Fake ?
At the end of April we did a post about an ex Google employee and their claims that Google was cheating publishers. Jim Edwards of Business Insider is out with an article…
U.S. Internet Advertising Surpasses Broadcast TV For the First Time Ever
For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television due to sharp growth in mobile and digital video ads. CNET reported, A 17 percent increase over 2012’s results,…
Desktop Advertising to Drop $1.4 billion in 2014 as Search becomes more mobile
eMarketer released a report today that estimates desktop advertising to drop by $1.4 billion while mobile search will increase over 82 % in 2014. Of course Google has been talking about this…
Are The Days Of Outrageously Expensive Super Bowl Commercials Over ?
Avi Dan wrote a piece for Forbes on whether the days of big money ads on Super Bowl Sunday are over. Of course looking at a game that was a blowout makes…
Voice Search May Lower Cost Per Click
People have talked about voice search for a long time, many use it on their mobile phone to dictate their query using voice instead of typing. Laurie Sullivan wrote a piece a…
ANA Sounds The Alarm: US Tax Proposals Could Kill The Ad Industry & Domain Monetization
Under US tax law, advertisers are allowed to deduct 100% of the amount they spend on advertising on their tax returns. However according to The Association of National Advertisers (ANA), several pieces…