Christopher Heine wrote a piece on Ad Week about the increasing ad campaigns on anonymous app platforms. The article looks at some of the big brands that are advertising on Whisper and…
Category: Advertising
Virtual Reality Could be the next big thing in Advertising
Cotton Delo published an article on Ad Age that looked at Virtual Reality and its role in advertising. Virtual Reality got a big boost with Facebook purchasing Oculus Rift, the deal closed…
The other side of Click Fraud
Krebs On Security took a look at the practice of click fraud that depletes a competitors ad budget. The practice is to run up the costs and maybe get them to blow…
New Stealthier Ads Are A Big Hit For Google
John Koetsier wrote a very interesting piece on Venture Beat on how the new look of Google ads is boosting click through rates. Back in March Computer World explained, Google is testing…
Google Releases Data to Help With Adwords Confusion
Google has released a couple pieces of data over the last two days that are worth reviewing for those who use the Google Adwords product. Google released a white paper to try…
Ad Impersonation Is The New Click Fraud
Lori Weiman wrote an interesting piece on Search Engine Land a few hours ago, the article focused on a different type of click fraud. PPC Ad impersonation occurs when an impostor advertiser…
Counterfeiters Using Google Adwords is a Big Problem
Randy Pickard made a guest post on Search Engine Land that took a look at all the counterfeiters buying ads on Google that trick consumers into buying knock off goods. The article…