The Super Bowl and eCommerce Abbe Miller wrote a piece on Business2Community that looked at how big television events impact online sales both during and after the event. The article mentioned some stats from the previous two years culled from a couple different sources. Hashtags included in ad spots jumped to 57%. Go Daddy decided to pull its puppy ad, Go Daddy has benefited greatly from … [Read more...]
CNN: “Is this the Super Bowl’s next GoDaddy?”
CNN asked if Wix Is this the Super Bowl's next GoDaddy? A company mostly unknown to the public that went public over a year ago, in the article they actually compare and contrast Wix to Apple. From the article: But while tech companies like Wix aren't quite household names, they've been betting big on Super Bowl ads for decades. Most famously, Apple (AAPL, Tech30) did so with its 1984 Super … [Read more...]
Business Insider Interview With Bidtellect – Co founded by John Ferber of Domain Holdings
Business Insider did an interview with Lon Otremba the CEO of Bidtellect an advertising company that was co founded by John Ferber of Domain Holdings. Bidtellect is the first open native ad exchange. Native advertising is becoming more popular, I have been playing around with some concepts for publications I own or co - manage. Native advertising can be less intrusive and also has shown to … [Read more...]
Following The Adwords Money Trail
Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches. From the article: There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no … [Read more...]
Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee
According to CBS News, Google is rolling out a new service called "Contributor" that will allow users to block seeing AdSense ads on site users visit for a charge. "Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 per month that will block AdSense advertising on those sites, … [Read more...]
Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space
Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. … [Read more...]
Dave Zatz Explains Amazon Ad Network
Dave Zatz runs a very popular gadget blog on Zatznotfunny.com. First off this does not look like its going to be an Adsense competitor, the ads are going to be CPM impression based and not pay per click, so I don't see this being a parking alternative. Of course Amazon could change their mind down the road. The program is invite only currently to a select group of Associates. Tech Crunch … [Read more...]