Back on 4/8 I wrote that Toni.com just hit GoDaddy auctions and was already at $21,000 in the first few hours. Many thought the domain would get renewed in the few days where the renewal window was open.
The domain was not renewed and closed an hour ago at $42,500. Bidder 6160601 won the name, they got involved at $33,000.
Yinan Wang let me know he saw this name in a domain newsletter back in 2013 for an asking price of $11,000.
Would love to know if the person who bought is named Toni.
Or Tony
Very interesting.
How much in your opinion the winning bidder would have offered to the registrant before the drop?
Ill make this brief, way too much for that name.
A savvy buy would have been $10k-$15k with hopes if flipping at $20k-$30k+.
At $42500 and now absolutely must wait for an end user you are looking at never selling for a profit or even taking a loss.
Could it sell for more, sure but just basing opinion on perceived odds, it aint looking likely.
I hope the previous registrant which forgot to renew it was the winner. This was a chance to rectify the mistake.
There was Toni hair care product back in the 70s. Making a retro-cool comeback?
There is a Toni & Guy chain of beauty salons in California.
maybe the buyer is emmi schweiz ag, a big milk company with a brand called toni jogurt, located in switzerland.