Toni.com hit GoDaddy expired auctions this morning and is already up to $21,260.
The domain looks to have been registered in 1996 and owned by a company from Ecuador. The company, Industrias Lácteas Toni S.A has an active website at ToniCorp.com.
Where do you think it closes?
| Bid Date | Bid Expires | Bidder | Bid Amount |
| 2019/04/08 04:39 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $21,260 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 04:39 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 4 | $21,010 | |
| Comment: | ||||
| 2019/04/08 04:39 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $20,760 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 04:39 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 4 | $20,510 | |
| Comment: | ||||
| 2019/04/08 02:47 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $20,260 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:47 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $20,010 | |
| Comment: | ||||
| 2019/04/08 02:09 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $19,999 | |
| Comment: | ||||
| 2019/04/08 02:46 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $19,450 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:46 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $19,200 | |
| Comment: | ||||
| 2019/04/08 02:46 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $17,450 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:46 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $17,200 | |
| Comment: | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $15,450 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $15,200 | |
| Comment: | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $12,750 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $12,500 | |
| Comment: | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $10,750 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $10,500 | |
| Comment: | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $9,600 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:45 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $9,500 | |
| Comment: | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $8,300 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $8,200 | |
| Comment: | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $6,920 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $6,820 | |
| Comment: | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $5,410 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $5,310 | |
| Comment: | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $2,600 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:44 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $2,550 | |
| Comment: | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $1,540 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $1,515 | |
| Comment: | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $1,230 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $1,205 | |
| Comment: | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $890 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $880 | |
| Comment: | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $590 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $580 | |
| Comment: | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $255 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:43 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $250 | |
| Comment: | ||||
| 2019/04/08 02:42 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $185 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:42 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $180 | |
| Comment: | ||||
| 2019/04/08 02:41 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $25 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 02:41 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 3 | $20 | |
| Comment: | ||||
| 2019/04/08 02:09 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 2 | $15 | |
| Comment: Automatic Bid | ||||
| 2019/04/08 01:12 AM (PDT) | 2019/04/18 02:00 PM (PDT) | Bidder 1 | $10 | |
| Comment: Bid placed by Back Order process-Bulk | ||||
Closes then complaint.
First names sell for big money. Who remembers the tom.com guy, ha 🙂
Wouldn’t be surprised if toni.com reaches $80-90k.
As someone who has sold a few dozen fairly good first name dot com, Toni is not one of em.
80-90k? Perhaps an end user price but even that is hopeful. If a reseller buys this for big 5 figs they will own it a very long tie or never see profit, jmo.
Again what do I know but my take on this name is a few factors driving price, short 4L, who used to own it and hope.
Already at $30k.
I start to think maybe you let these first names go too cheap… 🙂
I sold a first name .com (a spanish) for 6 figures a couple of years ago. End user.
Maybe I did LOL
The “conflict of interest” rotten, domain expiration theft of a name like Toni.com is a part of the domain name business that I find detestable.
Follow the money. Who stands to profit most, from the non-renewal of Toni.com?
It certainly isn’t the previous owner.
The practice of registrars mining registrants accounts for valuable domain names is lousy with criminal conflict of interest. Buy hey, the status quo, shill bidding aftermarket, good old boy controlled, first to the .com one word circa 1995-1999 trough cozy, incestuous culture of perpetuation works, right?
Rotten
I agree. First of all ICANN should get rid of the 10 years max. period… That is sth. from the beginning of the Internet. It makes no sense today. Let people renew for a max. period of 50 or 60 years upfront. Registrars will hate it. why? because they’ll lose millions from on all the expirations that they can auction off. It would serve the registrants / customers only.. That’s why it probably will never happen.
Another case of the owner being deceased and failing to renew, and the vultures descend on expiration date?
Human nature at its ugliest.
I stay out of these situations — bad karma. And I know it’s capitalism, but I don’t like or need money that much.
It’s a corporate domain not a person, and you are sure every domain you have won at auction was free from anyone having bad fortune?
That’s correct it belongs to the company not a person.
The company looks to have a complicated structure with a few different subsidiaries and parent company partnerships. So this might have gotten lost in the shuffle, the domain was being shopped in 2013 and that’s when they acquired, Yinan Wang said he was approached to buy the domain back in 2013 for like $11,000.
I use brokers to buy ONLY domains that relate to my businesses.
I also don’t buy homes that have been foreclosed or purchase items at pawn shops.
That’s how I roll, but no judgement on those who do. For me, it still borders on predatory capitalism.
Preying on “motivated” sellers who have lost jobs, gone through financial ruin, or scavenging through distressed assets is not appealing to me, although no doubt I’ve been an unknowing participant in the ecosystem of capitalism — one man’s ruin is another man’s fortune and on and on…
But if this is the way you can make bank, more power to you. I’m a weird outlier.
I don’t believe Steve this is any of the things you mentioned, it looks like a going concern, that has it’s operations spread out across a few countries and this name got lost in the shuffle.
Thanks, Raymond.
You know more than I on this particular domain. And VR also is correct in that I don’t know the full backstory of any domains I’ve acquired.