WordStream published an article today about some changes to Google Adwords.
Google is changing how exact match keywords work. Before they would only serve an ad when a user’s search exactly matched the keyword. WordStream pointed out, “Now, exact match keywords can show when search queries share the same words of that keyword, but in different order. For instance, the exact match keyword [men’s dress shirt] is now eligible to show to the exact search term men’s dress shirt and to the not-exact search term dress shirt men’s.”
Function words are the only words that will be ignored. This should only happen when it won’t change the meaning of your keyword. For example, the “in” in “hotels in new york” can be safely ignored because it doesn’t affect the meaning. However, the “to” in “flights to new york” would not be ignored, because a “flight from new york” is not the same as a “flight to new york.”
I think it is good for domainers and very logic. Casino Online and Online Casino are both very good keywords due to sale history. I had a discussion in brandable site, I use my domain name LinkAero.com for a sample, the moderator said it worth nothing, because should be AeroLink.com. I don’t know why because Link Aero has been a brand in Egypt, was used by a company in Malaysia and owned by a person in Canada before dropped.. And when I worked in Airline, my company uses airplane produced by Piaggio Aero, not Aero Piaggio. I think the concept of words arrangement, which has to be first is not an universal perception. That’s why I agree with Google.
does this mean emd’s are making a comeback
What it’s going to do is create a bigger pool of Adword bidders fighting over less supply, creating more demand. If “men’s shoes” = “shoes men’s”, you’ve effectively halved the supply. So they’ve changed the market on both sides of the equation. Diminished supply, check. Greater demand, check. Keyword price increase, check.
It’s the same thing Namejet and Snapnames did last year by merging drop auctions, but in their case they only upped the demand (bidders).
If that Adword keyword price goes up to the point where building out the exact match keyword domain is more viable than an Adword campaign, things could get interesting.
YMD = Yoda Match Domain
do or do not,there is no try
Now with YMDs, it can also be “try there is no, do not or do.” 😉
I like it!
Let’s make this official!
emd are dead, ydm is here!
ymd
🙂
off the top of my head “monitor pc” and “pc monitor” mean very different things
Nail in the coffin for keyword arbitrage.
All right folks, don’t forget to give me credit for coining another great new industry term. 😉
YMD is Yoda Match Domains
Or the longer version can be:
YEMDs for Yoda Exact Match Domains.
🙂
Just another reason not to depend on another companies actions, to dictate what domains you buy and sell. Companies change their business model all the time, Google is no exception.
Exact match domains will always have a place in domaining.
That’s exactly why I kept most of my exact match domains and have boughten more, along with brandable domains.
It’s best to own a little bit of everything in regards to domains. Balanced approach, so you are always in the game. IMO
Learning in
What this mein factors
Know or know not, learn there is no. 😉
Exact mach domains will still have the advantage over YMD (Yoda Match Domains).
People click on links they can trust. Wierd domains get less clicks. 😉
Ranking on page one is one thing, earning potential customers trust is something different.
Agree 100% about EMD vs. YMD, but glad to have an opportunity to name them YMD now. 😀