Greg Sterling published an article on Marketing Land that Yahoo is in play and that Alphabet and Verizon are both interested in acquiring the company. Sterling pieced together a couple recent reports along with data from comScore.
Below is a look at the top digital properties according to unique visitors.
Read the full story on Marketing Land
With the right management Yahoo could bring good value to any media company. They have really good, up to date news , and a decent search. I’ve never used their email but I do have an account where I store stock quotes.
A robust, unique social media app would also work well.
Yahoo also had an outstanding subscription Resume Database. Same annual fee to access as Monster, but much faster and with a better pool of cleared candidates. In 2010 I filled a Sr. Security Tools Architect vacancy at Treasury in DC thanks to Yahoo. We’d exhausted every lead from WashingtonPost’s resume database WashJobs, which costs 3X as much annually. Without Yahoo I’d not have found the person who is still at DOJ six years later!
AS much as i hate yahoo, the last thing i would want to see is Google basically being the only game in town when it come to search. They are already a monopoly, with Bing and Yahoo trying to play way in the back role. Still, even some competition is good.
Yahoo will review offers, by next week.
The Company has had a hard time presenting itself as a tech or media company. This continues
Acquisitions that have not worked out: Tumblr, Flickr, and more
Hires: Hiring one executive, for example, at a salary and stock options worth $140 million per year, and firing the individual after 7 months
Theme parties costing over $2 million
But Yahoo is still a Silicon Valley brand, and many people use it for email, sports, news, weather, etc
The buyer will not need to tear it down, and put up something new — it’s in a great neighborhood (brand); it just needs to be gutted, and rehauled as major renovation project. Become purely a media content company. Focus on 5 areas; Weather. News, email, streaming sports, messaging — lose Tumblr, Flickr, and more and cut 50& of staff and no more celebrity hires at $10 million per year
Either Verizon, Google, Time Warner, or AOL will buy – maybe $12-18 Billion, even though its market cap minus its stake in Alibaba reflects negative value
It’s still prime property. Just a dilapidated house with bad plumbing.
@DK
Yahoo Japan doesn’t even use Yahoo for search. It’s been using Google for search for the last 5 years, while paying to license Yahoo Search at $200 million per year, something it refuses to do any longer. Talk about corporate waste — paying $200 million per year for technology it hasn’t used in five years
Looks like Verizon will buy Yahoo for about $10 Billion, and Tim Armstrong will become the CEO of Yahoo., based on reports.
The hold up will be the valuation of Yahoo’s patent portfolio, which it claims is worth $4 Billion, whereas IP experts have estimated closer to $1 billion