Radix, the Portfolio Registry behind .online, .tech, .space announced the launch .store which went live into Sunrise yesterday a period where domain names can be registered by Trademark Holders.
On Day 1 of Sunrise, .store garnered 150+ requests from brands ranging across product categories like gameofthrones, chopard, nike, walmart, nivea, apple, google etc.
Several leading brands out there already use the term ‘store’ in their existing URL in multiple ways like, Fitbit.com/store, microsoftstore.com, store.nba.com and the TLD can be a natural fit for brands such as these.
The Sunrise for .store runs until 5th June, which will be followed by an Early Access Phase.
General Availability for .store starts on 14th June.
Another new gTLD I am excited to see arrive. I like many of the new ones for the branding possibilities and .store will be great for my own company.
early access phase is code for all the best names will be gone before the general public has a shot.
The first two that came to mind, Leather and Underwear are reserved by the Registry. The next three, App, Hardware, and Record, also registry reserved. Then DomainTools hit a daily WHOIS limit, which I don’t recall seeing before, then again why should they give away free lifetime unlimited WHOIS searches. So at GoDaddy I searched 420.Store, Ganja.Store, Vape.Store, Cannabis.Store, Weed.Store, Pot.Store, all taken presumably by the Registry. Betting all of those cost a fortune, because to get Phase1 Priority on a less desirable name like Backpack.Store it’s 62k.
>”Phase1 Priority on a less desirable name like Backpack.Store it’s 62k.”
Check out where BackpackStore.com forwards. Never saw that guy before, but apparently he has a number of excellent domains.