Radix, the Portfolio Registry behind .online, .tech, .space announced the launch .store which went live into Sunrise yesterday a period where domain names can be registered by Trademark Holders.
On Day 1 of Sunrise, .store garnered 150+ requests from brands ranging across product categories like gameofthrones, chopard, nike, walmart, nivea, apple, google etc.
Several leading brands out there already use the term ‘store’ in their existing URL in multiple ways like, Fitbit.com/store, microsoftstore.com, store.nba.com and the TLD can be a natural fit for brands such as these.
The Sunrise for .store runs until 5th June, which will be followed by an Early Access Phase.
General Availability for .store starts on 14th June.