Google registry released a new tool “Domain Test” which is a “tool designed to help developers test their applications for compatibility with new top-level domains (TLDs). ”
Domain Test was “developed by Google and launched in a partnership between Google Registry and Ausregistry, CentralNic, Donuts, RightSide, and Uniregistry.
Domain Test is an open source project available under the Apache 2 license and can be used across 145 new TLDs.”
“It is freely available for use and modification.” So it’s an open source code”
The notice on the site laying out the program goes on to explain:
“In 2011, the Internet Committee for Assigned Names and Numbers (ICANN) approved a new gTLD program, where applicants could apply to own and operate new gTLDs. A total of 1,930 applications were filed, and beginning in 2013, ICANN began delegating new gTLDs to the root DNS zone. These gTLDs have a series of characteristics, such as string length and the use of non-Latin scripts, that can cause bugs in software. Domain Test helps developers identify and fix these problems.
This repository contains the documentation and code for Domain Test.
For clarity, the documentation uses the term “new TLDs” to refer to the universe of new generic top-level domains (gTLDs), new country-code top-level domains (ccTLDs), and internationalized domain names (IDNs).
The Domain Test service runs on AppEngine and is available for any developer to use. The syntax examples in this documentation use the domaintest.みんな domain name. However, depending on what type of new TLD you want to test, you can substitute any of the strings in the Domain Test TLDs section of this documentation.”
You can read more about the program here
Here are the new gTLD extensions that are participating in the program, that are are using a Domain Test URL:
As a blogger I have found that from all new GTlds, they are not have same compability with Google index. The best new GTlds for SEO with Google is .xyz, .club is good but still under .xyz. And for honestly, I have tried .online and .top and found they are very difficult to get Google ranks. I hope this new program can solve the problem too.
I’m not sure about Google Rank, but I have about 20 or so ngtlds within alexa 3M. out of these 20, exact 4 are within Alexa 1M ), these show up -first- in google, bing ( somehow, not yahoo ) even without the dot ( if you search “sld.tld” Versus “sld tld” ).
( to be precise and in no particular order, .link, .help, .ventures, .online, .news, .tools, .top, .global, .science, .email ). What I have found is that as a particular one goes up in Alexa, it tends to appear first in google and alikes ( without paying any ads nor cheating ).
I have also found, that IDNWorded.ngtld ( not English but Latin-Script accents ) gets there first, but it could be because idns are not big in the traditional space anyways .. None of them have landing pages, partially or fully developed.
Do you see a visible correlation between Alex Ranking and Google Rank?
I was work in a hotel and need more customers. I am not the best SEO and web developer, but have to do my self for omzet. So I use alot of domains with hotel keywords in Indonesia with big search (more than 2000 in Indonesia) and high competitions like hotel jakarta, hotel di jakarta (hotel in jakarta in Indonesian). There will be no customers if I only go in more than top 10 ranks in both Web and Image search. And it is not about just indexed. I have some domains with good Alexa and not shown in Google first page. The key is exact match domains + good SEO + maintenance, not matter with Alexa rank and no matter with domains’ estibot value. The best I have found are .com, .info and .xyz, that’s why I used them, even with hypen..
Content/quality will always be king, unique / original helps. Everything else will happen naturally.
If hilton rebranded to hilton.cool they would still be Hilton, they would still provide the same experience.
Good or bad, what’s in a name? It’s the experience that counts.
This is good, this is really good news in my view ( for the new NameSpace ); It will take time for
these tlds to gain proper value, and meanwhile going beyond the landing page is a good way, imho, to norture
these assets until awareness is not an issue anymore. This is also very good for the traditional NameSpace,
we will see more and more development,
just my 2.cents
Joseph Peterson says
Maybe this will finally help Sedo fix their “add domains” process. To this day, certain TLDs are flagged as “invalid”; so a large number of domains can’t be listed for sale at their market place.
Considering Sedo loses money due to this oversight, you’d think they’d be interested. But I’ve only been asking about it for the better part of a year, and I understand it takes a decade to add a TLD to the database table.
Google’s official statement that all TLDs are treated equally when it comes to search engine rankings. If you’re not able to rank a website on a certain TLD then most likely there’s another issue.
Google also stated EMD Domains are not play any role in rankings, but indeed it plays. You can test if it is true or not. That’s only a polite statement…
I think it’s a move in the right direction but it will take a long long time to see a leveled playing field between the .coms and everyone else.