FireHost Rebrands As Armor After Purchasing The Domain Name Armor.com

On August 23, 2015 I had detected that the domain names Armor.com and Armour.com had likely sold and questioned if Under Armour may have purchased the domains from the past owner, Chris Poor who had owned them since they were created back in 1995.

Well, a company by the brand name of FireHost sent out a  press release yesterday, August 31, 2015 announcing a rebrand to Armor and revealed they were the buyers of Armor.com.

I spoke to Chris Poor today on the phone and he was unable to provide comment due to a non-disclosure agreement.

Using whois records, Chris Poor owned both domain names Armor.com and Armour.com and no longer owns either, as both domain names show generic whois data using NetNames. Armour.com redirects to Armor.com, so an educated guess would reveal that FireHost secured both domain names in one swoop, as Chris Poor owned both.

The press release by the former FireHost states:

A history of spending on security tools, followed by subsequent breaches, has proven that traditional cybersecurity approaches have been ineffective against disrupting and neutralizing cyberattacks. To deliver the best possible security outcomes to customers, FireHost is expanding its vision and offerings under a new banner: Armor.

The press release continues with:

The industry-leading FireHost VPC is now known as Armor Complete — a fully integrated secure managed cloud, which delivers security, support and high-performance infrastructure via a single solution. Easily exceeding the strictest compliance requirements like PCI, HIPAA and HITRUST, Armor Complete continues its reputation as the world’s most secure managed cloud.

Armor was founded by Chris Drake and he is also the current CEO.

Chris Poor isn’t a rookie when it comes to owning great, generic domain names! He did state that he had owned several generic terms at one point relating to his business. The new domain name used for Chris’ business Arms & Armor is a far cry from the past domain, but it is what it is. ArmsAndArmorInc.com and a few more similar relating.

You can learn more about Armor Defense Inc. here. They also have the Twitter user id @armor which appears they had prior to the domain name.

Congrats to both buyer and seller!