On August 23, 2015 I had detected that the domain names Armor.com and Armour.com had likely sold and questioned if Under Armour may have purchased the domains from the past owner, Chris Poor who had owned them since they were created back in 1995. Well, a company by the brand name of FireHost sent out a  press release yesterday, August 31, 2015 announcing a rebrand to Armor and revealed they … [Read more...]