Coca-Cola Puts Smiley Face Emojis Into Web Address Using .WS Domains

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Ad week is reporting that Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand’s web addresses.

The brand registered URLs for every emoji that conveys happiness.

Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-­Cola Puerto Rico’s website.

Ad Week goes on to say:

Why .ws, which is actually the domain suffix for Samoa?

“Emojis are not accepted on domains such as .com, .net, and .org,” DDB Puerto Rico says. “After doing some research on domains that do accept emojis, we opted to go with the .ws because the letters could stand for ‘We smile’ and hence seemed most relevant to the brand.”

“For now, all the emoji URLs lead to a special landing page, Emoticoke.com, where consumers can sign up for a chance to get emoji web addresses of their very own.”

Personally I had no idea this could be done with any web address.

Got to hand it to Coca-cola and thanks to Braden Pollock for the heads up.

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About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. BrianWick says

    If you have a lot of money you can put quotes around anything and market or manufacture and brand.
    if you are not loaded – you need a dot com

    • azzataj@gmail.com says

      Agree with Brian Wick 100%…but IMO this is where there is value for big brands and future big start ups aligning themselves (not replacing .com) with the new gtld’s….very creative on the part of Coke, we’ve all seen some interesting use come from the new gtld’s but this one is really a surprise and again big props to Coke for putting this strategy together and great execution. To me when you look at future demographics…this type of marketing will catch on with the young generations coming up….10-15 year old’s who are basically doing everything on mobile are not as attached to .com as a user who has been going to .com’s for the past 10 years….as it is now when I talk to my 3 teens and I say to them bla-bla-bla.com often times they have an alternate access to the same content or purchase…they are getting to the POS through a social channel link or an app so the .com is meaningless to them….meanwhile I’m old school and still 99.9% all .com and for my purposes I’ll prob stay that course….

  2. Kate says

    So how do you get to that URL on a PC ?

    Why a .ws ? Puerto Rico even has its own TLD: .pr.
    But it is expensive…

    Very odd and unusual marketing.