Ad week is reporting that Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand’s web addresses.
The brand registered URLs for every emoji that conveys happiness.
Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-Cola Puerto Rico’s website.
Ad Week goes on to say:
Why .ws, which is actually the domain suffix for Samoa?
“Emojis are not accepted on domains such as .com, .net, and .org,” DDB Puerto Rico says. “After doing some research on domains that do accept emojis, we opted to go with the .ws because the letters could stand for ‘We smile’ and hence seemed most relevant to the brand.”
“For now, all the emoji URLs lead to a special landing page, Emoticoke.com, where consumers can sign up for a chance to get emoji web addresses of their very own.”
Personally I had no idea this could be done with any web address.
Got to hand it to Coca-cola and thanks to Braden Pollock for the heads up.