Actress Blake Lively launched her new lifestyle website on a .US rather than say going the Blake.Luxury route or Lively.social. The Gossip Girl star is going with the name Preserve.Us.
The Huffington Post covered the launch and the feedback from all over the Twitterverse,
Blake Lively’s new lifestyle brand Preserve launched this week and it’s fair to say that the Internet felt every emotion possible about the star’s new venture.
On Tuesday, the actress and style icon debuted her lifestyle-driven site that offers everything from a light-up marquee map of the world, to online essays and fancy salt. Yes, salt. Let’s not forget about the bizarre video, where the Hollywood sweetheart reveals her wedding dress. How Beyoncé of you, Blake.
As per usual, Twitter-users had a lot to say about the site. We could’ve predicted sassy commentary from Bryanboy, but other bloggers, editors and fashion sites around the web have expressed conflicting views.
Some bloggers seemed to take the two words together which you can do with an extension like .us or .me, to form a call to action or a domain hack in other instances.
Associate editor
@BuzzFeedDIY.the url on blake lively’s new site looks like a religious plea http://preserve.us
Read the full article here
The .US extension can use any help it can get, so having a popular actress launch a brand can only be a good thing. Reflex Publishing owns preserve.com so I doubt Blake will be acquiring the .com anytime soon.
An interesting name choice.
Considering that I’d never heard of Blake Lively or the “Gossip Girl(s)”, I can’t really judge whether it’s a good or a bad fit. But it could potentially be a good one. Their lander included the following text:
“LET’S PRESERVE OUR CONNECTION
Please provide your email to join us
on our journey.”
So at the outset, they’d appear to be highlighting the pronoun “us” and “our”. Elsewhere on the website, they refer simply to “Preserve”. I’m not sure at this point (and probably won’t return to form any definite judgment) how much they intend the “us” in “Preserve Us” to count in the long run. Perhaps they should lean on it slightly for the future, or perhaps they’ll decide to downplay the second word in favor of the first alone.
Depending on their usage, the relevant .COM counterpart may turn out to be PreserveUs.com rather than Preserve.com.
Hello Joseph,
You are a breath of fresh air amongst the rancid pollution of deception.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Domain Master)
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