Actress Blake Lively launched her new lifestyle website on a .US rather than say going the Blake.Luxury route or Lively.social. The Gossip Girl star is going with the name Preserve.Us.
The Huffington Post covered the launch and the feedback from all over the Twitterverse,
Blake Lively’s new lifestyle brand Preserve launched this week and it’s fair to say that the Internet felt every emotion possible about the star’s new venture.
On Tuesday, the actress and style icon debuted her lifestyle-driven site that offers everything from a light-up marquee map of the world, to online essays and fancy salt. Yes, salt. Let’s not forget about the bizarre video, where the Hollywood sweetheart reveals her wedding dress. How Beyoncé of you, Blake.
As per usual, Twitter-users had a lot to say about the site. We could’ve predicted sassy commentary from Bryanboy, but other bloggers, editors and fashion sites around the web have expressed conflicting views.
Some bloggers seemed to take the two words together which you can do with an extension like .us or .me, to form a call to action or a domain hack in other instances.
the url on blake lively’s new site looks like a religious plea http://preserve.us
Read the full article here
The .US extension can use any help it can get, so having a popular actress launch a brand can only be a good thing. Reflex Publishing owns preserve.com so I doubt Blake will be acquiring the .com anytime soon.