Tech Radar published an article todayon new gtlds and the problems brands are already having with protecting their brand. The article references a study from Brad Newberg at Reed Smith, the sample study took a look at 20 brands in the bicycle industry and how fast some of their names were taken by those not affiliated with the company.
Canyon.bike is referenced as to being regged, “seven seconds after it became publicly available”. The article goes on to tell brand owners to be more proactive and what action they can take.
From the article:
“Brand owners are still taking time to get used to gTLDs, and we have not yet seen the predicted rush of complaints. However, the reality is that brand owners risk being caught out by the expansion of the domain name system and will need to consider how to react if their brands are encroached upon by cybersquatters.
Some brand owners have already taken a proactive approach to domain blocking and registrations, and/or as an initial step have registered with ICANN’s Trademark Clearinghouse.
However, with up to 1,400 new gTLDs proposed, the challenge for brand owners to comprehensively prevent third party registrations of domain names that overlap with their trade marks is set to continue.
Read the full article here