• Home
  • About Us
  • Contact
  • Advertise
  • Awards
  • Privacy Policy
  • Twitter
  • Facebook
  • RSS
TheDomains.com

Google Reports: Paid Clicks Up 31%; Cost Per Click Down 11%

January 30, 2014 by Michael Berkens

Google reported its financial results for the quarter ending December 31, 2013 after the market closed today

Google’s consolidated net income was $3.38 billion, or $9.90 per share, compared to $2.89 billion, or $8.62 per share, in the year-ago period.

Excluding certain items, Google said it earned $12.01 per share.

Google’s consolidated revenue, rose to $16.86 billion from $14.42 billion in the fourth quarter of 2012.

Paid click growth, rose 31% Y/Y after growing 26% in Q3 and 23% in Q2.

At the same time, Cost per click fell 11% Y/Y after dropping 8% Y/Y in Q3 and 6% in Q2.

Google Sites revenue (67% of revenue exc. Motorola) rose 22% Y/Y, the same as Q3.

Traffic acquisition costs were 24% of revenue, even with Q3 and down from 25% a year ago.

Google ended the 4th quarter of 2013 with $58.7B in cash/investments.

Shares of Google are basically flat after hours.

 

 

Filed Under: Google, Publicly Traded Domain Co

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« Day 1 Donuts Trademark Review: Only 12 of 28 Top Brands Bought The Donuts Block (DPML)
Pre-Seed.com Lost In UDRP To Trademark Filed Two Years After Domain »

Comments

  1. Tom Gilles says

    January 30, 2014 at 5:14 pm

    PPC cost down, but PPC revenue up? How is that possible?

    Don’t the silly consumers understand that the Google SEO Traffic Diversion Ploy Conspiracy is Poised for Massive Market Failure? The SMART Money Marketing Moguls surely are aware that Google’s SEO Manipulated Marketing Maple Bars will soon be Yesterday’s Stale Donuts?

    After the Raspberry Jelly Spoils those Fundamental Comfort Food Consumers will revert BACK to their STAPLE Market Renewable and Everlasting Diet of ONLY .COM Profit Centers and their Limitless SUPPLY of Intuitive and Easily Navigable and Memorable Fruit of Subdomains, abandoning the Google Kool-Aid Fountain of DISinformation for the River of continual and natural occurring TYPE in traffic that is the Bountiful RIVER of NeverENDING .com Profit CHANNEL centers.

    or, not.

  2. Michael Berkens says

    January 30, 2014 at 5:32 pm

    Tom

    Simply 30% increase in clicks, but per click prices are down 11% bottom line more money from PPC for Google

  3. Jeff Schneider says

    January 30, 2014 at 5:45 pm

    Tom,

    Geesh, you took most of the words right out of my mouth. Outstanding Comment Really !

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  4. Jeff Schneider says

    January 30, 2014 at 5:53 pm

    jeff schneider
    Independent Marketing Analyst/Strategist at UseBiz.com / (.COM ) URL Centric Marketing

    How does a 7 cent PPC turn into a 7 Figure Lease?

    No I am not drinking or smoking, but an analogy just popped into my head. Remember the movie Matrix? Where vast pods of humans are banked so the matrix could live off humans energy? Say you look at Google as the matrix, that has vast stores of .COMs in Parking pods, that they feed just enough oxygen or money to these dormant .COMs keeping them under control through the parking system, whereby the .COM never gets to break free and develop into a business. Isn’t this a Matrix?

    No surprise here.

    The Parking MATRIX has sqwelched Market Valuations since inception. If it keeps on Rainin the levees gonna BREAK

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
    Delete
    10 months ago
    Jason F. likes this

  5. Tom Gilles says

    January 30, 2014 at 5:54 pm

    Thanks Mike, but well that was supposed to be sarcasm if that wasn’t apparent. Sorry to pollute your blog with that. Couldn’t resist for some reason. I’ll restrain myself in the future.

    What I meant to say was, Google’s search product seems very healthy. Probably not going to disappear anytime soon.

    And that they also want New gTLDs as fast as possible, according to their comments regarding ICANN last resort auctions. Probably not fast enough to do private auction contention resolution though. Why would they want to give money to their competitors for other strings? They appear to seriously want to win their applied for strings, and for New gTLDs to all get delegated sooner, rather than later.

    My random input for today, I suppose. Just for kicks.

    Cheers

  6. Jeff Schneider says

    January 30, 2014 at 7:07 pm

    Tom,

    I liked your original comment, and found it to be very truthfull. It is very evident you have been observing my comments and are very threatened by the truth in them. Now you want to try to make me look the fool that you really are through your trickery. Good luck, you are no match for me my friend. The truth will prevail and that will be my legacy, not yours.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  7. Christopher Skyi says

    February 3, 2014 at 10:36 am

    “PPC cost down, but PPC revenue up? How is that possible?”

    @Tom Gilles — great question. USAToday (“Google’s ad prices fall again; Facebook’s skyrocket:” usatoday.com/story/tech/columnist/shinal/2014/01/30/google-facebook-mobile-advertising/5065947/) provides some insight:

    “Google’s cost-per-click, or how much it gets each time an Internet user clicks one of its ads, fell 11% from a year earlier.

    It was the second straight quarter the metric has gotten worse, after Google had been slowing the decline for a year after it spooked investors in July 2012.

    Google more than made up for the price decline with massive volume, of course, as its number of paid clicks surged 31%, driving its Internet ad revenue 22% higher, to $15.7 billion.”

    As for the rest of your comment — I don’t know if you were upside down while typing that or if this is a new spam 2.0 strategy but the gibberish is impressive . . .


Recent Articles

  • Google has now received take down notices on 5M unique domain names
  • Sedo weekly domain name sales led by Hot7.com
  • Interview with Mike De Vries, COO CryptoExchange.com

Recent Comments

  • Mario on Sedo weekly domain name sales led by Relu.com
  • jose on Sedo weekly domain name sales led by Whiskey.com
  • jose on Sedo weekly domain name sales led by RTBet.com
  • Ryan M on Unstoppable Domains getting into the .com namespace
  • Brian on Sedo weekly domain name sales led by AiQ.com

Categories

Archives

Copyright ©2022 TheDomains.com — Published by Worldwide Media, Inc. — Site by Nuts and Bolts Media