Google reported its financial results for the quarter ending December 31, 2013 after the market closed today
Google’s consolidated net income was $3.38 billion, or $9.90 per share, compared to $2.89 billion, or $8.62 per share, in the year-ago period.
Excluding certain items, Google said it earned $12.01 per share.
Google’s consolidated revenue, rose to $16.86 billion from $14.42 billion in the fourth quarter of 2012.
Paid click growth, rose 31% Y/Y after growing 26% in Q3 and 23% in Q2.
At the same time, Cost per click fell 11% Y/Y after dropping 8% Y/Y in Q3 and 6% in Q2.
Google Sites revenue (67% of revenue exc. Motorola) rose 22% Y/Y, the same as Q3.
Traffic acquisition costs were 24% of revenue, even with Q3 and down from 25% a year ago.
Google ended the 4th quarter of 2013 with $58.7B in cash/investments.
Shares of Google are basically flat after hours.
PPC cost down, but PPC revenue up? How is that possible?
Don’t the silly consumers understand that the Google SEO Traffic Diversion Ploy Conspiracy is Poised for Massive Market Failure? The SMART Money Marketing Moguls surely are aware that Google’s SEO Manipulated Marketing Maple Bars will soon be Yesterday’s Stale Donuts?
After the Raspberry Jelly Spoils those Fundamental Comfort Food Consumers will revert BACK to their STAPLE Market Renewable and Everlasting Diet of ONLY .COM Profit Centers and their Limitless SUPPLY of Intuitive and Easily Navigable and Memorable Fruit of Subdomains, abandoning the Google Kool-Aid Fountain of DISinformation for the River of continual and natural occurring TYPE in traffic that is the Bountiful RIVER of NeverENDING .com Profit CHANNEL centers.
or, not.
Tom
Simply 30% increase in clicks, but per click prices are down 11% bottom line more money from PPC for Google
Tom,
Geesh, you took most of the words right out of my mouth. Outstanding Comment Really !
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
jeff schneider
Independent Marketing Analyst/Strategist at UseBiz.com / (.COM ) URL Centric Marketing
How does a 7 cent PPC turn into a 7 Figure Lease?
No I am not drinking or smoking, but an analogy just popped into my head. Remember the movie Matrix? Where vast pods of humans are banked so the matrix could live off humans energy? Say you look at Google as the matrix, that has vast stores of .COMs in Parking pods, that they feed just enough oxygen or money to these dormant .COMs keeping them under control through the parking system, whereby the .COM never gets to break free and develop into a business. Isn’t this a Matrix?
No surprise here.
The Parking MATRIX has sqwelched Market Valuations since inception. If it keeps on Rainin the levees gonna BREAK
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
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10 months ago
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Thanks Mike, but well that was supposed to be sarcasm if that wasn’t apparent. Sorry to pollute your blog with that. Couldn’t resist for some reason. I’ll restrain myself in the future.
What I meant to say was, Google’s search product seems very healthy. Probably not going to disappear anytime soon.
And that they also want New gTLDs as fast as possible, according to their comments regarding ICANN last resort auctions. Probably not fast enough to do private auction contention resolution though. Why would they want to give money to their competitors for other strings? They appear to seriously want to win their applied for strings, and for New gTLDs to all get delegated sooner, rather than later.
My random input for today, I suppose. Just for kicks.
Cheers
Tom,
I liked your original comment, and found it to be very truthfull. It is very evident you have been observing my comments and are very threatened by the truth in them. Now you want to try to make me look the fool that you really are through your trickery. Good luck, you are no match for me my friend. The truth will prevail and that will be my legacy, not yours.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
“PPC cost down, but PPC revenue up? How is that possible?”
@Tom Gilles — great question. USAToday (“Google’s ad prices fall again; Facebook’s skyrocket:” usatoday.com/story/tech/columnist/shinal/2014/01/30/google-facebook-mobile-advertising/5065947/) provides some insight:
“Google’s cost-per-click, or how much it gets each time an Internet user clicks one of its ads, fell 11% from a year earlier.
It was the second straight quarter the metric has gotten worse, after Google had been slowing the decline for a year after it spooked investors in July 2012.
Google more than made up for the price decline with massive volume, of course, as its number of paid clicks surged 31%, driving its Internet ad revenue 22% higher, to $15.7 billion.”
As for the rest of your comment — I don’t know if you were upside down while typing that or if this is a new spam 2.0 strategy but the gibberish is impressive . . .